Graphic design inquiries fall apart when the client doesn't understand the difference between a logo refresh ($1,500-$3,500), a full brand identity system (commonly $8,000-$25,000), packaging design ($4,000-$15,000 depending on SKU count), and one-off design work (typically per-project at $1,500-$5,000). A founder asking about 'a logo' might actually need a full brand identity with type system, color palette, and packaging guidelines, and a generic chatbot that quotes 'logos start at $1,500' loses the $20,000 brand-identity project before scope is even shaped.

SleekAI reads your service-tier pages and process pages from WordPress and walks clients through the right scope. The system prompt is anchored to ask 2-3 scoping questions before quoting: what's the deliverable (logo only, brand identity, packaging, one-off), what's the timeline, and what's the use case (new business launch, rebrand, single product). The bot then routes to the right tier with real pricing from your published guidance, captures founder name, business stage, and timeline, and schedules a 30-minute discovery call with the right principal designer.

Portfolio matching closes the booking. If your portfolio is published with style descriptors (bold maximalist, restrained editorial, type-driven, illustration-led), the bot can match an inquiry to relevant projects. A founder describing a 'modern, restrained, type-driven brand for a financial app' gets routed to your closest portfolio examples, which builds confidence before the discovery call. Display conditions can hide the bot from confidential client-portal pages and scope a separate bot to /packaging for product brands.

Graphic design is the category where scope shaping happens or doesn't, and the difference is the difference between a $3,000 logo-only project and a $20,000 brand identity for the same client. Founders launching a new business almost always ask about 'a logo' when they actually need a full brand identity with type system, color palette, voice, and application templates, because the design vocabulary isn't part of their daily language. A generic chatbot that quotes 'logos start at $2,500' to that founder loses the higher-tier project before the conversation has even shaped what they need.

SleekAI flips this by anchoring the system prompt to ask 2-3 scoping questions before quoting any number: what's the deliverable, what's the timeline, what's the use case (new business launch, rebrand, single product). A SaaS founder asking about 'a logo' gets the questions, surfaces that they're launching a new business with no existing brand assets, and ends up in a brand-identity conversation with realistic $12,000-$25,000 range quoted from your real guidance. Packaging is the next scoping layer.

Product brands launching at retail need SKU-count, dieline-complexity, and print-spec questions answered, and the per-SKU pricing varies dramatically based on whether it's a 4-SKU candle line or a 40-SKU snack-bar refresh. The bot routes correctly so the proposal arrives shaped to the actual launch. Portfolio matching closes the booking.

Style descriptors in the inquiry (modern, restrained, type-driven, editorial, maximalist, illustration-led) match against your published case studies, and the right examples arrive in chat before the discovery call. Founders walk into the discovery call having already seen your closest-fit work, which moves the conversation from 'do I trust this studio' to 'how do we make this happen'. Multibot lets the /packaging URL run a different bot from the /identity URL, with different scoping questions and handoffs.

Display conditions hide the bot from confidential client portals and unindexed case studies. The principal designer opens the discovery call already knowing it's a SaaS launch, brand-identity scope, 8-week timeline, restrained type-driven direction. The first 5 minutes of the call are warm, not 'tell me about your business'.