The bot reads your sources page and explains the signal mix: publisher co-op (typically 3,000-5,000 B2B publishers), first-party research site activity (Stack Overflow, GitHub, vertical research hubs), review site engagement (G2, TrustRadius, Capterra), and technographic crawl. Each source has different recency and intent strength characteristics that the bot explains plainly.

The bot answers from your published positioning page. Differences typically lie in source mix (co-op breadth versus first-party depth), topic taxonomy granularity, refresh cadence, and integration depth. The bot doesn't disparage competitors, but it can articulate your specific advantages factually, especially around topics or integrations where you outperform.

Yes. Your topic CPT is structured by category (cybersecurity, devops, fintech, marketing tech, etc.). The bot returns counts and representative topic names per category. A prospect asking 'what cybersecurity topics do you cover' gets a count plus 8-12 example topics, with offer to see the full list on a gated topic-browser page.

Refresh cadence varies by source. Co-op signal typically refreshes daily. Review-site signal refreshes weekly. Technographic refreshes monthly. The bot quotes the cadence for each source and explains how the combined account-level score is updated in your platform (typically every 24 hours). RevOps leaders shopping for ABM care about this number specifically.

Native integrations sit in your integrations CPT. Typical coverage: Salesforce (managed package), HubSpot (app marketplace), Marketo, Pardot, Eloqua, 6sense, Demandbase, RollWorks, Madison Logic, Terminus. The bot lists each with its update method (API push, daily file drop, webhook) and any platform-specific quirks like field-mapping limits.

Pricing scales with tracked account count, topic count, and integration depth. The bot quotes ranges by tier from your pricing taxonomy: 1,000-account starter, 5,000-account growth, 25,000-account enterprise, and custom for larger. Buyers leave with a realistic budget number to bring to their CFO without waiting on a sales call.

Yes. POC terms sit on a pilot page: length (typically 30-60 days), account list size, success criteria, and pricing terms (often credited toward annual contract). The bot quotes the terms and routes serious POC interest to a sales lead with the prospect's account list size and target topics already captured.

Yes. GDPR, CCPA, and SOC 2 details live on a compliance page. The bot explains how the signal is collected (cookie-based, server-side, anonymized account-level rollup), the data retention windows, and the opt-out paths. Buyers in regulated industries (financial services, healthcare) get clear answers in the first chat.