Motion graphics quoting falls over when reduced to seconds-of-animation. A 15-second Instagram square cutdown of an existing 60-second piece is 600-1,100 GBP. A pack of six 5-second platform-native social bumpers (Reels, TikTok, YouTube Shorts, LinkedIn) for a campaign is 2,400-4,200 GBP. A 30-second product-launch sizzle for the homepage hero plus pre-roll is 6,000-12,000 GBP. A generic chatbot reduces these to a single per-second average and misleads everyone on the deliverable count and platform variant question.

SleekAI reads your service tier pages, reel, and rate card by deliverable type directly from WordPress. It quotes properly: cutdowns priced as derivatives of the parent piece, social bumper packs priced by count and platform mix, launch sizzles priced by length and design ambition. It captures intended platform (broadcast, web hero, social, in-app), aspect ratios needed (16:9, 1:1, 9:16, 4:5), voiceover status, brand asset readiness (logos, typography, colour system), and deadline before booking a brief call.

Producers under deadline asking 'we need 6 social bumpers by Friday for a campaign on Tuesday' get a real rush quote and a real availability check, not a vague 'we'll see'. Producers planning a campaign with broadcast plus social plus pre-roll get the right multi-deliverable package quoted instead of single-piece pricing repeated three times. Brief calls open with platform mix and aspect ratio scope locked, not 'so what aspect ratios do you need'.

Motion graphics in 2026 is overwhelmingly a multi-deliverable discipline. A campaign rarely orders a single hero film and stops there. It orders the hero plus social cutdowns plus pre-roll plus thumbnails, across at least five aspect ratios and two or three caption styles.

A generic chatbot that quotes 'per second' or 'per piece' completely misses the pack-economics that drive both the studio's margin and the producer's budget. A pack quoted as a pack is cheaper per platform than the same pieces quoted individually, because the source design work amortises across the variants. Producers know this; chatbots that don't are quickly recognised as not serious.

Platform-aware chat at the front door lets the studio land the right pack quote on the first message. AE file readiness is the other variable that drives 30-40% of the final price, and a chatbot that asks 'do you have the AE files' before quoting gets to the lower bracket honestly instead of the upper bracket by default. Rush turnaround logic and capacity-awareness round out the trio of variables that matter most for motion-graphics quoting in 2026, and all three live in your published rate card and policy pages already.

Display conditions let the bot stay quiet on /careers (where applicants don't need quoting) and on /work/individual-pieces (where the page is a portfolio reference, not a sales surface). The right pack quote on the first message is the difference between winning the campaign and losing it to a studio that answered faster and more accurately at 4pm on a Friday afternoon.