Pergolas split into two very different conversations. The traditional cedar pergola with open rafters is one product, a closer cousin to a deck-builder's portfolio. The modern aluminum louvered pergola (Struxure, Renson, Azenco, Apollo) is a different product entirely, with motorised slats, integrated lighting, and rain sensors. Most generic chatbots cannot tell those two scopes apart. SleekAI reads your published product list, your portfolio, and your service-area page and answers in the right language for each.

Products live as posts or custom fields. Cedar, redwood, pressure-treated, and aluminum systems by brand read as named context. Sizes (10x10, 12x16, 14x20), attached versus freestanding, roof type (open rafter, lattice, motorised louver), footings (concrete piers, post sleeves, retrofit base plate), and integrated options (LED lighting, screens, heaters) all live as fields the bot quotes verbatim. Portfolio entries with photos, footprint, and final price give the bot grounded reference points.

For pergola companies running multiple territories, multibot scopes one chatbot per office or product line, one for cedar pergolas, one for louvered systems, each tied to that calendar and pricing. Conversations log to WP admin with model name and token use, so the office can see which products get asked about most and decide where to grow.

Pergolas are one of the few outdoor categories where the price range spans more than three times the entry point. A simple cedar pergola is a five-figure project at the low end. A motorised louvered system with integrated lighting, heaters, and screens can clear $35,000 without trying.

Homeowners shopping a pergola do not always know which one they want, and a generic chatbot that quotes the wrong category first wastes the inquiry. A bot that knows your product line, your portfolio, and your calendar can ask the qualifying questions in the right order: footprint, attached or freestanding, do you want motorised slats, do you need lighting and heat, and route accordingly. The shop wins twice.

The estimating time goes to projects that fit the real product mix. The homeowners who reach out arrive aligned on product, footprint, options, and install window, so the first call is a confirm-and-schedule rather than a re-explanation of the difference between cedar and louvered aluminum. SleekAI's pitch for pergola builders is exactly this: read the product catalog you already maintain, read the portfolio you already publish, read the calendar note you already keep current, and use them to answer the questions the office is already fielding by phone five times a day.

Nothing on the site has to change. No third-party tool has to learn your louvered SKUs. No subscription scales with the number of territories.

The bot launches on the homepage and on each product page, captures the questions that used to bounce out of the contact form, and either books a quote or honestly says the product is outside the lineup. Both outcomes protect the calendar, and both happen without a human reading the same FAQ for the hundredth time.