A sauna buyer is choosing between infrared and traditional, indoor and outdoor, 1-person and 4-person, and 120V plug-in versus 240V hardwired. That is a lot of forks to navigate, and a generic chatbot that asks for a phone number and disappears is no help. SleekAI reads your sauna catalog with the spec sheets, electrical requirements, and lead times so the conversation can do the comparison the customer actually needs.

The example chat shows the difference. A 2-person infrared sauna for indoor use runs $2,800 to $4,200 in your catalog, plugs into a standard 120V 20-amp dedicated circuit, and assembles in 2 to 3 hours. A 4-person traditional outdoor barrel sauna with a wood-fired stove runs $8,400 to $13,500, needs a level pad and a chimney clearance, and ships in 6 to 10 weeks. The bot says that, then asks the right questions: indoor floor space, ceiling clearance, dedicated circuit availability, and whether the customer wants the daily 20-minute infrared session pattern or the full traditional steam ritual.

The free in-home install consultation is the booking goal. SleekAI captures the room dimensions, electrical situation, and preferred sauna type in WordPress and books a real slot. The installer arrives knowing the room, the model the customer is leaning toward, and the electrical scope, so the visit is about confirmation and finish details rather than a cold interview.

Sauna shoppers are easy to confuse and easy to lose. The category has expanded fast: infrared, full-spectrum, traditional indoor, traditional outdoor, barrel, cube, pod, and a half dozen subtypes within each. The marketing copy at every dealer reads similar, and the wellness influencer videos contradict each other.

The dealer that wins the consult booking is the one whose chatbot can frame the choice in plain language and tie it to a real use case. SleekAI works because it reads your catalog, your install requirements, and your consult calendar, and it can do the comparison the customer actually needs. The 2-person infrared on a standard 120V circuit gets recommended for the daily 20-minute wellness buyer.

The 4-person traditional on 240V hardwired gets recommended for the customer who wants the steam ritual. The outdoor barrel gets recommended for the entertaining customer with a yard and a pad. That use-case framing is not upsell logic, it is honest match-making, and customers respond to it by booking the install consult instead of closing the tab.

From there, the math works: install consults convert at higher rates because the room is pre-scoped, the price is pre-accepted, and the electrical scope is already in the customer's head. Dealers running this stop losing the early-funnel shopper to the wellness-influencer's affiliate link and start winning them with a chatbot that answered the technical questions while the influencer was still talking about chakras.