SleekPixel for German Market: DE-compliant order OG cards
German Market by MarketPress brings full German and EU legal compliance to WooCommerce, with invoice numbering, USt breakdown, Widerrufsbelehrung, and required price labels. SleekPixel renders branded order cards that surface invoice number, VAT split, and delivery context from German Market's order data.
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Order receipts with German legal context
German Market writes additional order data to postmeta for each Woo order. The plugin generates a sequential invoice number stored as _wgm_invoice_number, the VAT rate breakdown as _wgm_tax_data, and flags fields like _wgm_e_invoice when an electronic invoice was produced. Country-specific price labels (Grundpreis, inklusive USt, zzgl. Versandkosten) are configured per product and stored as standard Woo product fields.
SleekPixel reads these fields from each order and renders a branded card that includes the invoice number, total with the VAT breakdown (Brutto, USt 19 or 7 Prozent, Netto), and a delivery region pulled from the shipping zone. The card carries German labels (Bestellung, Rechnung, Lieferung) when the order's billing country is DE or AT, and switches to localized equivalents when other EU billing countries are detected via the order's _billing_country field.
The PNG is attached to the order via _sleekpixel_receipt, and the order page's og:image tag points at the card. Order links shared in confirmation emails, customer dashboards, support chat, or accounting forwards preview the actual order context, with the German legal labels intact.
Workflow
From DE-compliant order to branded card
Detect German Market data
_wgm_invoice_number and _wgm_tax_data postmeta to confirm German Market handled this order's invoice and VAT logic.
Read invoice and USt
Render with legal labels
Refresh on regeneration
Output
Sample German Market order card
Rendered from a real DE-compliant Woo order with invoice number, USt breakdown, and delivery region pulled from the _wgm_ postmeta keys German Market writes.
Comparison
Default Woo DE order OG vs SleekPixel for German Market
Storefront logo on orders
- Every DE order page shares the same storefront logo, with no invoice number visible
- USt breakdown (19 Prozent, 7 Prozent) never surfaces in shared previews
- B2B orders with VAT-ID look identical to consumer orders in social previews
- Accounting forwards lose Rechnung context when order URLs get pasted in chat
- Customers shared an order URL cannot tell whether their invoice is ready
SleekPixel
-
Reads invoice number from
_wgm_invoice_numberpostmeta -
Pulls VAT breakdown (Brutto, USt, Netto) from
_wgm_tax_data - Switches to German labels (Bestellung, Rechnung, Lieferung) on DE billing
- Falls back to localized EU labels for AT and other EU billing countries
- Refreshes on order status change and on invoice regeneration
Features
What SleekPixel gives you for German Market
Invoice number on the card
The sequential Rechnungsnummer German Market generates appears on the card alongside the order number. Accounting forwards and customer queries reference the same number visible in the link preview.
USt breakdown labels
Cards show the Brutto, USt 19 or 7 Prozent, and Netto split that German Market computes, so the tax structure that drives the German invoice is visible in any shared preview.
DE and EU legal labels
Bestellung, Rechnung, and Lieferung labels render in German for DE and AT billing countries. Other EU billing countries get the relevant localized equivalents, so the card reflects the legal context of the buyer.
Use cases
Where German Market stores benefit most
DE customer confirmations
DE customers receive Bestellbestaetigung emails that preview a card with their Rechnungsnummer, USt split, and delivery region, instead of the storefront logo.
B2B Rechnung handoffs
B2B orders shared with accounting departments preview the Rechnung context (invoice number, VAT-ID, USt 19 Prozent) directly in the link, so the accounting forward already shows what is needed.
Ops audits per Zone
Ops channels see DE versus AT versus EU orders distinct from each other in the card design, so daily order audits across European markets become scannable at a glance.
The bigger picture
DE legal context should be visible on the order link
German Market by MarketPress is one of two dominant German legal compliance plugins for WooCommerce, alongside Germanized, and the choice for stores that want a single package covering invoice numbering, USt breakdown, country-specific price labels, and the Widerrufsbelehrung. The plugin solves the legal side of running a Woo store in Germany. Yet the social side of those same orders still defaults to the storefront's homepage logo.
A DE customer with an invoice for EUR 1,200 sees the same OG image as a EUR 12 order. An accounting department forwarded a Rechnung link cannot see the invoice number in the preview. SleekPixel changes that by treating each German Market order as its own piece of content.
The card carries the Rechnungsnummer, USt breakdown, delivery region, and DE or EU labels, then ships as a real PNG attached to the order. When the order URL gets shared, the preview shows the German legal context German Market already computed. That alignment makes DE customer-facing communication match the level of detail Woo merchants put into the rest of their stack.
Questions
Common questions about SleekPixel for German Market
Yes. SleekPixel reads the _wgm_ prefixed postmeta keys that German Market writes against each order. Other German compliance plugins use different keys and have a separate integration.
Yes. The integration reads _wgm_invoice_number directly. The Rechnungsnummer appears alongside the order number on the card, so accounting references match without having to open the PDF invoice.
SleekPixel reads _wgm_tax_data and renders the Brutto, USt 19 or 7 Prozent, and Netto rows as a small block on the card. The 19 and 7 rates are typical for Germany but the template reads whatever rate the order actually uses.
The card detects the billing country from _billing_country. DE and AT get German labels (Bestellung, Rechnung). Other EU countries get localized equivalents based on the language pack active for that customer. The legal data fields stay the same regardless.
No. The card includes order number, Rechnungsnummer, USt breakdown, totals, and delivery region (city or country). Full customer names, addresses, and VAT-IDs stay in WooCommerce and never enter the rendered PNG.
Each invoice regeneration fires a German Market action, which SleekPixel hooks to refresh the card. The new Rechnungsnummer (or updated VAT-ID, refunded total, etc.) appears in the next shared preview without manual intervention.
Yes. German Market's premium add-ons (One Page Checkout, Trusted Shops integration, etc.) write additional meta against the order. SleekPixel can read any of those keys when mapped into the template, so premium features extend the card rather than break it.
Yes. A WP-CLI bulk regenerate command walks every order with _wgm_invoice_number postmeta and renders a card per order. The job batches in chunks so DE stores with long order histories can catch up without blocking the admin.
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