SleekPixel for solar installers
SleekPixel reads each project's system size, panel count, annual savings, and site location, then renders a 1640 by 859 Facebook-cover sized card on save. Project recaps, savings highlights, and lead promos all share one identity.
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From energized rooftop to Facebook recap in one publish
Residential solar leads come from neighbors. A homeowner sees a project recap from their solar installer's Facebook page, recognizes the street, and messages for a quote that afternoon. The recap visual is the entire neighborhood-marketing engine. Generic stock photos do not trigger that recognition; a clean recap card with the system size, panel count, and savings does.
SleekPixel turns the WordPress project post into the source of every recap. The system_size_kw, the panel_count, the annual_savings, the site_city, and a hero install photo feed a template you design once. Every new project renders into a 1640 by 859 Facebook-cover card with the system-size headline, savings strip, and installer accent baked in.
The same template family also renders an Instagram square for the feed and a 1200 by 630 OG card for the project page. Brand updates flow through every project card in one bulk regenerate. The installer's social presence becomes a public portfolio of completed work without a single Canva session per project.
Workflow
From rooftop install to Facebook recap in one save
Define your project post type
Design the recap template
Publish a project
Share to neighborhood groups
Output
Sample solar project recap card
A 1640 by 859 Facebook-cover card rendered from one project post's system size, panel count, annual savings estimate, and site location.
Comparison
Stock solar photos vs SleekPixel for solar installers
Stock solar stock photo
- Stock solar photos do not signal a real local project to neighbors
- System size and savings live in the caption, not the visual
- Each project's recap card looks slightly different when built by different reps
- Updating the brand means re-exporting hundreds of project images by hand
- Multi-city installers end up with visual drift between offices
SleekPixel
-
Facebook-cover card rendered from
system_size_kwandpanel_count - Annual savings estimate renders as a metric strip on every recap
- Site city and ZIP feed a small location badge so neighborhoods recognize themselves
- Same template family extends to the Instagram square and project-page OG card
- Multi-office installers stay on-brand across every regional team's posts
Features
What SleekPixel gives you for solar installer
System metrics baked in
System size, panel count, inverter type, and annual savings estimate render as a metrics strip. Prospective homeowners see the size of a real local project at a glance instead of reading captions.
Neighborhood recognition
Site city and an optional neighborhood badge render in a corner so neighbors who scroll see a project on their own street. Drives the most reliable solar lead source there is.
Savings without overpromising
Annual savings estimates render with a disclaimer line beneath them, so the visual stays compliant with state-level solar marketing rules while still presenting the homeowner-friendly headline.
Use cases
Where this fits a solar installer's content
Project recap posts
Each completed install becomes a branded Facebook-cover card with system size, panels, and savings. Neighborhood social engagement compounds across the install map.
Savings highlight reels
Year-over-year savings posts render with the projected total over 10 and 25 years, pulled from the project's savings field, so the long-term value reads at a glance.
Referral promos
Referral-program promos render with the bonus amount and the qualifying terms pulled from a Promos post type, so each campaign is accurate without manual flyer design.
The bigger picture
Why residential solar leads come from visible, local recaps
Residential solar is bought on referral and visibility. A homeowner spends weeks weighing quotes, and the deciding factor is almost always seeing a real install on a comparable house nearby. Facebook neighborhood groups, Nextdoor, and local community pages are the surface where those proofs accumulate.
Installers who post consistent project recaps with system size, panel count, and savings build a public portfolio that earns inquiries every week. Installers who post stock solar photos and generic congrats posts do not, even when their workmanship is identical. The bottleneck on doing this well is the time between energization and the Facebook post.
A foreman wrapping up a Friday install does not want to spend an hour building a recap graphic on Saturday. Automating the card from the WordPress project post collapses the work to zero. The post exists by the time the install photos are uploaded, and the Facebook recap goes up the same evening.
Compounded across a year of projects, that becomes the lead engine that keeps a residential solar firm growing.
Questions
Common questions about SleekPixel for solar installer
Yes. Add a disclaimer field to your project post type. The template can render the disclaimer below the savings number so each card includes the language your state requires alongside the headline metric.
Yes. If your CRM pushes project data into WordPress posts, SleekPixel reads those posts on save and renders the card. Most CRMs that integrate with WordPress, including Salesforce and HubSpot, support post creation via webhook.
Yes, with consent. Add a homeowner_first_name field and a name_consent flag. The template renders the first name only when consent is true. Defaults to anonymous when not set.
Use a site state and site city field. The template can render city and state, city only, or a generic neighborhood badge depending on what the project has consented to share.
Yes. Use a Promos custom post type with a different template assignment. SleekPixel picks the right template based on post type so recaps and promos look distinct but share the brand system.
SleekPixel reads what is on the WordPress post. If your utility integration writes production or savings data into post meta, those fields are template variables. Real-time API calls are not made during render.
Use a project-type taxonomy with Residential and Commercial terms. Assign different template variants per term. Commercial cards can swap the homeowner badge for a business sector badge while sharing the rest of the layout.
Yes. SleekPixel renders at the exact 1640 by 859 dimension Facebook uses for covers and the 1200 by 630 dimension for OG, so Facebook does not re-compress aggressively and the card stays crisp in feed.
Pricing
More than 1000+
happy customers
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What’s included
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SleekAI
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SleekByte
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SleekMotion
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SleekPixel
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SleekRank
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SleekView
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