Set the cache duration on the data source to 24 hours and refresh the source CSV weekly from the BBSM and AASM exports. SleekRank reads the current sheet on the next cache cycle and dropped rows return 404 cleanly. The XML sitemap regenerates so Google drops removed coaches within one crawl pass.

Yes. Add a conditional selector mapping that targets the credential badge and a separate list mapping that renders insurance panels only when the credential column includes AASM. The same base page renders three credential variants without three hand-built templates or duplicated copy.

Remove the row from the source sheet. On the next cache cycle the URL returns 404 and the sitemap regenerates. If the coach wants a redirect to a personal site instead, point the slug at a redirect rule in your normal WordPress redirects plugin before deleting the row from the sheet.

Yes, given the pages carry per-row specifics. Each coach has a unique name, city, credential, and specialty combination, which signals to Google that the page is not boilerplate. Submitting the auto-generated sitemap in Search Console accelerates the first crawl pass; expect full coverage within two weeks.

Psychology Today owns the URL, the layout, the sidebar ads, and the lead form. A SleekRank page sits on your domain or on the BBSM domain, uses your branding, captures the inquiry directly, and links out only to verified DBSM-credentialed peers. The coach controls the canonical record.

Yes. Add an intake_form_url and a calendar_embed column to the sheet. A selector mapping injects the Calendly, SimplePractice, or Acuity embed into a dedicated container on each coach page. Rows with empty values fall back to a generic contact card with phone, email, and address.

Both rosters skew US-heavy but include Canadian and UK clinicians. Add country and locale columns to the sheet. A second page group with pattern /sleep-coach/country/{slug}/ emits one URL per country. The base template references locale for date and phone formatting so non-US pages render correctly.

Yes, as long as the source data carries those fields. BBSM tracks the year of certification and the AASM training programs supervise their CBT-I provider list. A list mapping renders a small training history block on each coach page, which helps prospective clients recognize a familiar program or supervisor.