Set the cache duration to 24 hours and refresh the source sheet weekly. DONA International updates the certification database continuously as doulas certify and renew. The live directory lags the canonical source by at most one cache cycle and new certified doulas appear within seven days of being added to DONA's roster.

Yes. Configure a filter on the data source that includes only rows where certification_status equals CD(DONA) or DONA Trainer. Trainees in progress can be filtered out at the data source level, which keeps the directory focused on doulas who have completed the full certification path.

The service_area column supports a comma-separated list of neighborhoods or a radius from a centroid. A list mapping renders each neighborhood as a chip, or a selector mapping renders a single radius block. Schema.org areaServed supports both shapes and Google indexes the geographic scope correctly.

Update the certification_status column or remove the row. On the next cache cycle the page re-renders with the new status or returns 404 cleanly. The sitemap regenerates automatically and Search Console drops removed URLs within a normal crawl. No theme deploy or manual page deletion is required.

Care.com and Yelp store credentials as free-text claims with no verification. SleekRank uses the DONA International roster as the source of truth, so the credential displayed on the page is the credential DONA recognizes. The URL also stays on a domain controlled by DONA or its delegated partner.

Yes. Add a backup_doula column referencing the slug of the doula's backup. A selector mapping injects the backup doula's name and slug as a labeled link on each page. Expecting families understand that backup coverage exists, which is a common concern in doula booking decisions.

Yes, via offers and priceRange. Doulas can include a price_range column (for example $1,200 to $1,800). A meta mapping injects priceRange into the Person JSON-LD and a selector mapping shows it on the visible page. Empty values render as a request-quote CTA instead of a price.

Yes. Add an insurance_reimbursable column based on state Medicaid coverage rules. A conditional mapping renders a labeled badge on doulas in states where Medicaid reimburses doula services. The badge links to a secondary page group at /birth-doula/insurance/medicaid/ with state-specific guidance.