Yes. Use blank cells in the sheet for sections that don't apply, and conditionally hide the rendered block in the template via CSS or a small templating helper. Or use the selector mapping to swap blocks per row — for instance, B2B SaaS rows render an integration logo strip while D2C ecommerce rows render product thumbnails. The template stays one page; the per-row variation lives in the data.

Store the image URL as a column — logo_url, hero_image_url, og_image_url. Map them to img src via selector mappings, or set og:image per row using the meta mapping. For per-story OG cards, pair with SleekPixel: build a card template, point og:image at the SleekPixel URL with the company name and metric in the query string, every share renders a branded card automatically.

Spreadsheet cells handle multi-line text via line breaks and even basic HTML if your source allows it. SleekRank injects the content into the matched element. For very long content like a 600-word solution narrative, JSON or a Notion source is cleaner because cells in Sheets become unwieldy. The data source switches without changing the mapping configuration.

Yes. Each generated URL is added to the SleekRank-managed sitemap automatically. Only the base template page (/case-studies/template/ or wherever it lives) is excluded and noindex'd because it's a scaffold, not real content. Submit the sitemap to Search Console after the first deploy and watch the URLs index over a few days.

SleekRank caches data per source for a configured cacheDuration — typically 86400 seconds (one day) for case studies. Edits during the day don't appear immediately. Flush manually via wp db query "DELETE FROM wp_319_sleek_rank_items" for instant updates after big refreshes, or wait for the next cache cycle for routine edits. Both behaviours are predictable and auditable.

No. SleekRank uses an existing WordPress page as the template, so any theme, block layout or page builder works — Bricks, Elementor, Oxygen, blocks, classic editor. The base page is a normal page in every sense; SleekRank only intercepts the URL pattern to render rows. Switch builders in two years and the case studies survive the migration.

Two options. Either keep the customer in the sheet but mark a confidential boolean and exclude those rows from the rendered URLs (filter at the source level). Or store anonymized versions — "a logistics company in the Midwest" — and link to the full version behind authentication for sales. The structured source makes both patterns clean to implement; hand-built case studies struggle with mixed confidentiality.

Yes — that's a primary use case. Each row gets a clean, predictable URL like /case-studies/orbit-dental-group/, perfect for embedding in proposal documents and email follow-ups. The page stays branded, consistent and trackable. Add a UTM-aware copy-link button on the page so sales reps can pull a tagged URL directly into their email tool.