Yes. SleekRank supports REST API as a data source - point it at the endpoint, configure auth (bearer token, API key, or none), and map the JSON fields into the page. Most credentialing platforms expose a JSON endpoint that works with this pattern. The cache duration controls how often the plugin re-fetches.

Yes. Store insurance carriers as a JSON array column or comma-separated string. SleekRank's list mapping turns each entry into a list item on the page. For high-volume carriers, generate per-carrier hub pages so "[carrier] [specialty] [city]" queries rank against the right URL.

No. SleekRank displays whatever is in the data source. NPI verification is out of scope and should happen upstream in the credentialing process. If you want a sanity check, run a separate validation script against the NPPES API and flag invalid rows in the sheet for hiding via a status column.

Pages re-render based on the cache duration configured per source. Typical hospital systems run a 24-hour cache, which means hours edited in the morning appear by the next day. Manual cache flush via WP-CLI or the admin pushes the change immediately when needed (closures, emergency schedule changes).

Yes. Either store one row per location (which gives a separate URL per office) or generate /doctors/{slug}/{location}/ pages from a combined data set. The first pattern works for providers who genuinely operate as different practices per location; the second consolidates a provider's identity while exposing each office.

Each generated URL is a real WordPress page with full HTML and is included in the sitemap. The base template page is auto-noindexed so it never competes with the generated children. Provider pages typically index within a few crawls; the bottleneck is usually inbound linking and overall site authority.

Remove the row from the source feed. The page returns 404 on the next cache refresh and drops from the sitemap. If patients followed inbound links to that provider, configure a redirect to the relevant specialty hub or a successor provider via the WordPress redirects layer before removing the row.

Yes, if the data source carries them. Store reviews as a JSON array column with rating, author, and excerpt fields. Render via a list mapping into a reviews block on the base page. Pair with Review schema in a meta mapping to make the rating eligible for rich result stars in search.