Use a multi-value specialty column with values like birth, postpartum, bereavement, abortion, full-spectrum. Many doulas hold two or three specialties. Filter URL patterns by specialty so a /doulas/postpartum/{city}/ hub serves the specific intent. Full-spectrum doulas appear across multiple hubs by design.

Yes. Add a certificationBody column with values like DONA International, CAPPA, ICEA, DTI, Stillbirthday, and uncertified. Certification body differences shape training emphasis (clinical, holistic, advocacy-oriented). Surfacing the body lets parents filter for a training tradition that aligns with their preferences.

As of 2026, doula services are reimbursed under Medicaid in over a dozen states with varying benefit structures. Add a medicaidEligibleStates array column. Surface eligibility on the doula's profile and on the state hub. This expanding benefit is a meaningful access driver for doulas serving lower-income families.

Yes. Add a culturallySpecificCare array column with values like BIPOC-centered, Spanish-speaking, queer-affirming, Indigenous-centered. Build dedicated hubs at /doulas/bipoc-centered/{city}/ for these searches. Demographic match between doula and family is a research-supported factor in maternal-health outcomes, especially for Black birthing families.

Add a slidingScale boolean and an optional slidingScaleNote field describing the structure (income-based, capacity-based, free-for-specific-populations). Many doulas hold a small number of pro bono or reduced-rate slots, and surfacing this opens access for families who would otherwise rule out doula care on cost grounds.

Add abortion-doula and bereavement-doula as specialty values. These services serve sensitive populations and benefit from dedicated hubs at /doulas/abortion/{state}/ and /doulas/bereavement/{state}/. Some directories handle these on separate URL patterns to keep discovery discreet for users in difficult circumstances.

Add a practiceModel column distinguishing solo, collective, or collective-affiliated. Collectives often offer shared coverage during births, sliding-scale slots, and continuing-education programs. Surfacing the model helps families understand whether they're hiring an individual or a group with backup.

Yes. Add languagesSpoken and continuingCareRelationships columns. Many doulas develop multi-pregnancy relationships with families, which is meaningful for repeat clients planning future births. Surfacing this depth helps directories convey that doula care is relational, not transactional, which shapes the directory's overall trust profile.