SleekRank for hospital rating pages
CMS Hospital Compare lists ~5,000 Medicare-certified hospitals with overall star rating, HCAHPS patient experience, mortality, readmission, and patient safety measures. SleekRank reads the CSV bundle and renders one indexable hospital page at /hospital/{slug}/ per CCN.
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A page per CCN, fed by the CMS Hospital Compare CSV bundle
CMS Hospital Compare on data.cms.gov is the canonical US hospital quality dataset. The Hospital General Information CSV lists every Medicare-certified hospital keyed by six-digit CCN, with ~5,000 short-term acute care, critical access, children's, and psychiatric facilities. Adjacent CSVs publish HCAHPS patient experience, 30-day mortality and readmission per condition, and the HAC reduction score. SleekRank turns each CCN into one URL at /hospital/{slug}/.
Mappings split across the bundle. From General Information: hospital_overall_rating drives the hero star badge, hospital_type and hospital_ownership render as tag pills. From HCAHPS: communication and overall-rating fields drive a patient-experience subsection. From Mortality and Readmission: MORT_30_AMI, READM_30_HF and condition measures render in a clinical table.
The slug pattern combines CCN and normalised hospital name: 050441-cedars-sinai-medical-center. The CCN guarantees stability across name changes and ownership transfers; the name suffix makes the URL readable in SERP.
Workflow
From CMS CSV bundle to ranked hospital pages
Design the hospital page
Connect the CSV bundle
Wire the field mappings
Validate and ship the corpus
Data in, pages out
One CCN, one indexable hospital URL
| slug | hospital_name | city_state | overall_star_rating | hospital_type |
|---|---|---|---|---|
| 050441-cedars-sinai | Cedars-Sinai Medical Center | Los Angeles, CA | 5 | Acute Care |
| 330024-mount-sinai | Mount Sinai Hospital | New York, NY | 4 | Acute Care |
| 220071-mass-general | Massachusetts General Hospital | Boston, MA | 5 | Acute Care |
| 360180-cleveland-clinic | Cleveland Clinic | Cleveland, OH | 5 | Acute Care |
| 450289-houston-methodist | Houston Methodist Hospital | Houston, TX | 5 | Acute Care |
/hospital/{slug}/
- /hospital/050441-cedars-sinai-medical-center/
- /hospital/330024-mount-sinai-hospital-new-york/
- /hospital/220071-mass-general-boston/
- /hospital/360180-cleveland-clinic-main-campus/
- /hospital/450289-houston-methodist-hospital/
Comparison
Top-25 best hospitals lists vs SleekRank
Top-25 best hospitals lists
- Editorial "best hospitals" lists cover 25 names from a field of 5,000
- No coverage for critical access or community hospitals outside metros
- Mortality and readmission rates per condition are never surfaced
- HCAHPS communication scores rarely appear on roundup-style pages
- Quarterly CMS refresh ignored, leaving figures up to a year out of date
- No clean URL per CCN so admit-letter searches land on data.cms.gov
SleekRank
- Read multiple CMS CSVs and join on CCN for the full measure set
-
hospital_overall_ratingdrives the hero star badge per row - HCAHPS subsection renders communication, responsiveness, overall rating
- Mortality and readmission table from MORT_30 and READM_30 measures
- Hospital JSON-LD with LocalBusiness fallback for address and phone
- Sitemap regenerates on CMS quarterly drop, no manual list maintenance
Features
What SleekRank gives you for hospital rating pages
CCN as the join key
SleekRank joins the Hospital General Info, HCAHPS, Mortality and Readmission CSVs on the six-digit CCN. One config wires the bundle; one row per CCN gets a unified page rendering the full measure set across all four files.
Quarterly drop, daily refresh
CMS refreshes Hospital Compare quarterly with occasional corrections between drops. Set cache_duration to 86400 seconds for daily re-fetch so corrections land within a day instead of waiting for the next scheduled quarter.
Star ratings as schema
Map hospital_overall_rating into AggregateRating JSON-LD with bestRating 5 and ratingCount from HCAHPS_completed_surveys. Google surfaces the star snippet on SERP for the long-tail CCN-name queries that drive most hospital search.
Use cases
Who runs per-CCN hospital rating sites at scale
Health insurance navigators
Navigator sites link from plan-network listings to the SleekRank hospital page, letting members verify quality before they choose a primary admit facility under their coverage.
Health journalism outlets
Reporters covering hospital quality stories link to the SleekRank per-CCN page for stable permalinks with rendered CMS measures, instead of pointing to data.cms.gov landing pages.
Clinical staffing platforms
Nurse and physician staffing platforms match candidates to facilities with strong HCAHPS scores, using the CCN slug as the canonical reference inside the platform's facility profiles.
The bigger picture
Why per-CCN hospital pages beat top-25 lists
People searching a specific hospital name are deep in the funnel. They have the name from a referral, an admission letter, a relative, or a discharge plan. They want the star rating, the HCAHPS scores, the mortality figures for the condition that brought them there, the address, and the phone number.
Top-25 "best hospitals" lists never serve that query because the searcher already knows the hospital. The CMS data answers it exactly, and CMS publishes the data on a portal that does not rank well for the long tail. SleekRank slots into the gap.
One URL per CCN, one star badge, one HCAHPS block, one measure table, one Hospital JSON-LD entry. Five thousand long-tail queries with intent concentrated enough that the conversion path is usually two clicks. Community hospitals and critical access facilities are the largest underserved category because no editorial team writes roundups for towns of 8,000 people, yet those facilities serve millions of patients who search for them by name every year.
Questions
Common questions about SleekRank for hospital rating pages
At minimum the Hospital General Information CSV, plus HCAHPS, Mortality and Readmission, Patient Safety, and Timely and Effective Care. SleekRank joins on the six-digit CCN. You can start with General Information and HCAHPS, then layer additional CSVs as you build out the per-CCN page sections.
 Roughly quarterly, with the overall star rating updated twice a year and individual measures on their own cycles. Setting cache_duration to 86400 seconds gives daily re-fetch, which captures any out-of-cycle corrections without waiting for the next major refresh from CMS.
 {ccn}-{hospital-name-slug} is the most readable. The CCN guarantees stability across rebrands; the hospital-name suffix makes the URL meaningful in SERP. For chains like HCA or Tenet, include the city in the name slug so two hospitals from the same system never collide on URL pattern.
 Critical access hospitals have CCNs starting with 13 and live in the Hospital General Information CSV alongside acute care hospitals. They report a subset of measures since patient volume is lower, so the template should suppress missing measures rather than rendering empty rows in the clinical table for those entries.
 Yes. The Complications and Deaths CSV publishes MORT_30 measures for AMI, heart failure, pneumonia, COPD, stroke, and CABG. Map each as a selector with the comparison-to-national column controlling color: green for better-than, neutral for no-different-than, red for worse-than. Render in a measure table grouped by clinical area.
 CMS Hospital Compare excludes VA and DOD facilities since they fall outside Medicare certification. If you need to cover them, the VA publishes its own SAIL quality data and Hospital Star Rating system in separate datasets. Run a parallel SleekRank page group keyed by VA station number for those facilities.
 Only for rows with a numeric overall star rating and a non-zero HCAHPS completed-surveys count. Use a Twig conditional in the JSON-LD block to emit the schema only when both fields are present, otherwise the page renders without the rich result rather than with broken schema that Google flags.
 CMS does not publish the parent system in Hospital Compare, but the AHA Annual Survey and the Definitive Healthcare exports do. Layer a secondary CSV keyed by CCN with a system_id field, and use a selector mapping to render a parent-system link to a separate page group keyed by health system identifier.
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