SleekRank for MA program listings
Feed SleekRank a master of arts roster with department, format, specialization, tuition, prerequisites, and application deadline. It renders one WordPress page per program, plus per-department and per-specialization hubs wired into the sitemap and the EducationalOccupationalProgram schema.
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MA applicants search by department, specialization, and format
Master of arts search behavior is narrow and intent-loaded. Prospective students type "MA in art history online", "part-time MA English literature NYU", "applied linguistics master Edinburgh", "MA history of science Cambridge tuition". A single graduate page cannot capture that grid, and most departmental sites scatter program details across faculty bios, news posts, and PDF handbooks.
SleekRank treats the MA roster as the source. Each row carries slug, department, school, format (full-time, part-time, online, hybrid), specializations (JSON array), tuition, length, prerequisites, and application deadline. SleekRank renders a WordPress page per program with the program name, department, format, and specializations already in the HTML before any tab JavaScript runs.
The same data drives a /ma/{department}/ hub showing every program in art history, history, or linguistics, plus a /ma/format/{name}/ hub for online or hybrid offerings. When a department revises prerequisites or adds a new specialization track, the row update flows through the cache cycle and the URL stays in the index.
Workflow
From MA roster to ranked program listing
Build the program template
Maintain the MA sheet
Wire mappings
Publish and refresh
Data in, pages out
MA roster, one page per program
| slug | department | format | length | tuition |
|---|---|---|---|---|
| columbia-art-history-modern-contemporary | Art History | Full-time, on-campus | 2 years | $59,430/yr |
| nyu-english-literature-part-time | English | Part-time, evening | 3 years | $1,996/credit |
| edinburgh-applied-linguistics | Linguistics | Full-time, on-campus | 1 year | GBP 26,500 |
| cambridge-history-of-science | HPS | Full-time, on-campus | 1 year | GBP 33,972 |
| kings-college-london-classics-online | Classics | Online, part-time | 2 years | GBP 12,750/yr |
/ma/{slug}/
- /ma/columbia-art-history-modern-contemporary/
- /ma/nyu-english-literature-part-time/
- /ma/edinburgh-applied-linguistics/
- /ma/cambridge-history-of-science/
- /ma/kings-college-london-classics-online/
Comparison
Departmental handbook vs sheet-driven MA pages
Departmental handbook page or PDF brochure
- Program details split across faculty pages, news posts, and downloadable PDFs
- Specialization tracks hide inside one combined page with no indexable URL each
- Tuition and prerequisite updates require a CMS editor every cycle
- Aggregator sites outrank the department for its own program
- Online and on-campus variants share one page, missing format-specific queries
- Schema markup is rarely applied or validated
SleekRank
- One indexable WordPress URL per MA program, generated from a sheet
- Per-department and per-specialization hub pages from the same roster
- EducationalOccupationalProgram schema mapped from row fields
- Tuition, prerequisite, and deadline edits flow through cache cycles
- Sitemap auto-includes new specializations without manual work
- Pair with SleekPixel for a per-program OG image with department and length overlay
Features
What SleekRank gives you for MA program listings
Department-keyed URLs
Department flows into the page title, H1, and structured data. The /ma/{department}/ hubs rebuild themselves off the same column, so the directory mirrors the actual graduate catalog.
Specializations from a JSON column
Store specializations as a JSON array per row. A list mapping renders them as badges on the page, and a second URL pattern produces an indexable hub per specialization.
Prerequisites in plain HTML
Required prerequisites and language requirements render server-side into the page body. Applicants see them in search snippets without opening a handbook PDF.
Use cases
Who builds MA program listings with SleekRank
Humanities and social science departments
Departments running several MA tracks publish a real URL per track. Art history, modern languages, philosophy, and history each get their own indexable pages from one roster.
Schools of arts and sciences with cross-listed programs
Programs cross-listed between departments render twice from the same row under two URL patterns, with each version surfacing the relevant departmental framing.
Graduate program discovery sites
Aggregators covering thousands of MA programs accept submissions through a form that writes back to a sheet. Submissions become indexable pages without engineering work.
The bigger picture
Why MA programs benefit from a URL per specialization
MA programs differentiate on specialization, faculty, and length, and prospective students search those facets specifically rather than browsing a department index. A single combined page collapses that variety into one URL that ranks for none of the long-tail queries. With SleekRank, the spreadsheet driving graduate admissions also drives the public catalog.
Each program gets a real WordPress URL on the school's own domain, each specialization claims its own search slot, and department hubs accumulate authority across application cycles. When prerequisites shift or a new specialization launches, the row update is the deploy. The department keeps the editorial voice, the sheet keeps the freshness, and the applicant lands on the page matching their exact area of study.
Questions
Common questions about SleekRank for MA program listings
Yes. Run a second page group with /ma/specialization/{slug}/ as the URL pattern, sourced from the same sheet. A list mapping filters rows whose specializations array includes the slug. One sheet, two URL patterns, no duplicate maintenance.
 Store a JSON array of departments per row and render the same program under each department hub through a list filter. Decide whether each version is indexable or whether one is canonical, then set link rel canonical accordingly via meta mapping.
 Either model them as separate rows for distinct URLs or keep one row with a JSON object describing track options and render both via list mappings on the same page. Separate rows give each track its own search slot.
 Yes. Build the application CTA once into the base WordPress page and inject the application_url from the row via a selector mapping into the button href. Each program URL routes to the correct online application.
 EducationalOccupationalProgram with provider as the school, occupationalCredentialAwarded as the MA degree, programType as the format, and timeToComplete as the length. Map fields to a JSON-LD block via a meta mapping, then validate one page in the Rich Results Test.
 Store a JSON array of faculty slugs and render them as a small grid through a list mapping. Faculty bios live on their own indexable URLs elsewhere on the site, so the MA page links rather than duplicates.
 Each hub lists different programs, different specializations, and different faculty. Give each one a unique meta description and intro paragraph keyed off the department, and the corpus reads as a real graduate catalog. Variation comes from the data.
 Yes. Run multiple URL patterns scoped to /uk/ma/{slug}/ or /paris-campus/ma/{slug}/ with a campus column gating which rows render in each pattern. One roster, multiple campus catalogs.
 Pricing
More than 1000+
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