Store the canonical Old Norse form (with diacritics or in a normalized ASCII form) as one column, and an English transliteration as another. The URL uses the simplified English form (slug). Both names render on the page, so search engines see both spellings. List a few common variants in an alternate_names array if they differ enough from the canonical form to matter for search.

Yes. Make the attestations array an array of objects with source (Voluspa, Havamal, Gylfaginning, etc), stanza number or chapter, and a short note. List mapping renders them as a structured citation list. For sites focused on scholarly accuracy, this turns the figure page into a navigable index of primary sources.

Most major figures appear in both the Poetic Edda and the Prose Edda, plus assorted sagas. The attestations array handles this naturally; each entry is its own row in the array. For figures with conflicting accounts (Loki's parentage, for instance), add a notes_on_variants field and surface it as a separate section on the page.

Yes. Each URL is added to the SleekRank sitemap. The base template is excluded and noindexed. Submit the sitemap in Search Console and new figure pages get crawled within hours of cache flush. Old Norse-related queries are competitive but the structured per-page content (faction, realm, attestations) signals authority to search engines.

Yes. Wikimedia Commons holds many public-domain illustrations from 19th-century Eddic editions (Olaus Wormius, Gerhard Munthe, Lorenz Frolich). Store image URLs in the sheet and use selector mapping for hero images and og:image per page. For modern commissioned art, the same approach works; the source field just changes.

Cache duration is configurable per source. For active library development, set fifteen to sixty minutes; for stable references, a day or longer is fine. A manual flush via wp-cli makes urgent corrections appear immediately. The next request after flush rebuilds pages from the updated source.

Yes. Store kinship_slugs, consort_slugs, child_slugs, and rival_slugs arrays per row. A filter resolves each slug to a name and URL, then renders them as linked cards. The Aesir-Vanir war, for example, becomes navigable from any figure involved without manual cross-linking, because the relationships live in the source data.

No. The base template is a normal WordPress page. Style it however the rest of the site looks. The structured fields (Old Norse name, realm, faction, attestations) render through your theme's typography and spacing. SleekRank only injects values into matched elements; the visual identity stays in the theme.