Investors hiring a securities lawyer usually have a statute-of-limitations clock running. They search for "FINRA arbitration attorney churning Boca Raton," "10b-5 class action lawyer Southern District New York," or "Ponzi recovery attorney Phoenix unsuitability." A single archive page filtered by tag cannot rank for that range of intents, and most lawyer-directory plugins offer a contact form rather than indexable per-attorney URLs with FINRA, PSLRA, and claim-type fields.

SleekRank reads a Google Sheet with one row per attorney, plus columns for FINRA arbitration count, PSLRA lead-counsel appointments, claim types (10b-5, churning, unsuitability, Ponzi, breach of fiduciary duty), aggregate recoveries, contingency rate, hourly rate, bar admissions, year admitted, and venue. Each row renders through one WordPress base page. A new PSLRA appointment is a one-cell edit, and the directory reflects current credentials on the next cache refresh.

Claim type is the column that earns the click. Churning, unsuitability, and 10b-5 fraud route to different procedural paths, and a PSLRA lead-counsel record signals an attorney who has cleared the certification hurdle. With those fields driven by a sheet, a new arbitration win or a venue admission flows straight into every page that references the attorney, the claim-type hub, and the venue hub.

Securities litigation is one of the few legal categories where the procedural posture (FINRA arbitration vs federal class action) and the venue rules vary enough that an attorney's value is partly the forum they appear in. An investor typing "PSLRA lead counsel SDNY 10b-5" needs that exact combination ranked, not a generic securities directory. Per-attorney and per-claim-type pages let each attorney accrue authority for the claims they actually file, which is the most common shape of investor searches.

Maintaining that corpus by hand collapses the moment a docket updates or a recovery settles. SleekRank turns the firm's intake sheet into the SEO surface, so the legal assistant logging arbitration awards is the same person updating the page that ranks for them. Investors reach the right counsel before the statute of limitations matters.