Maintain a price_per_location column on the platforms sheet. Vendors publish per-location pricing on signup pages and quote PDFs; refresh quarterly. The per-platform page and every pair page render the same pricing from the same column, so a tier adjustment propagates everywhere on the next cache cycle without per-page editing across the comparison set.

Add a modules JSON array column structured as objects with tier and module fields per platform. List mapping renders the bundle on per-platform pages and a side-by-side module diff on pair pages. Mindbody's Essential vs Accelerate vs Ultimate bundles render correctly from one column; Vagaro's seat-based pricing renders without tier complications from the same logic.

A starting_price column accepts "Quote based" as a string value. The tag mapping renders whatever the cell contains. Zenoti and other chain-focused platforms use quote-based pricing without public rate cards; a typical_band column can hold an estimated range for buyers wanting context without forcing vendors to publish numbers.

Yes. Run two page groups with different templates scoped by segment (medspa, day_spa, salon, wellness). Medspa pages emphasize medical charting, HIPAA compliance, and prescription tracking; day spa pages emphasize retail POS, gift cards, and membership management. Both read from the same master sheet with filters.

Maintain integrations as a JSON array column on each row. Vendors publish marketplace lists on their websites; refresh quarterly or on major release announcements. List mapping renders the same integration grid on per-platform pages and a shared-integration count on pair pages through selector mapping for buyers evaluating ecosystem fit.

Edit the row to reflect the new vendor (Mindbody acquired Booker, and several other consolidations have happened in spa software). The slug stays for SEO continuity unless the rebrand is total. If a product is fully retired, drop the row and the URL stops generating; pair pages that referenced it stop generating, and a 301 redirect preserves backlinks.

Yes. The pairs sheet has a verdict column written per pair, distinct from the per-platform verdicts. Selector mapping injects the pair-specific verdict alongside the joined platform data. This keeps Mindbody-vs-Booker pages substantive rather than templated, which is what ranks for spa owner evaluation queries.

Add a partner_url column to the platforms sheet and map it through selector mapping into the CTA button. When a vendor migrates its referral program URL format, edit one cell and every page that references the platform updates the link automatically on the next cache flush across both per-platform and pair pages.