Wherever the people maintaining the directory prefer. SleekRank reads from Google Sheets, CSV files, JSON URLs and files, REST APIs, and custom WordPress tables. A sheet works well for state chapters because membership admins can edit it directly. Clinic networks often expose an internal admin tool over a JSON endpoint so the public directory stays in sync with the scheduling system.

Yes. Store specialties as an array column. The rollup page group filters rows where the specialties array contains the URL parameter, so an SLP listed for both aphasia and dysarthria appears on both rollups without any duplicate rows in the source sheet.

Add a credentials column (CCC-SLP, state license number, ASHA member ID) and render it on the profile through a tag mapping or a small list mapping. Filterable specialty pages can also show a credentials badge per row using the same column.

Not on its own. It sets the og:image meta tag to whatever URL you supply via a meta mapping. Pair it with SleekPixel for dynamic OG images that render the clinician's name, specialty, and city onto a templated card. Otherwise reference a hosted image URL in a column.

SleekRank includes generated pages in the sitemap and noindexes the base template automatically. Indexing is ultimately up to Google, but each page is a real WordPress URL with its own meta description, h1, and structured content. Long-tail queries like "bilingual speech therapist Houston Spanish" are the intent these pages target.

Yes. SleekRank uses an existing WordPress page as the template and replaces tag content, selectors, list HTML, and meta on render. Any theme or builder works because the base page is a standard WordPress page, with all its blocks, shortcodes, and theme styles intact across every generated URL.

Yes. Add a delivery column (telehealth, in-person, hybrid) and a states-licensed column for telehealth. Filterable rollups can publish /speech-therapists/telehealth/{state}/ pages by reading the same sheet and matching the column to the URL parameter.

The directory only renders information clinicians publish about themselves: name, credentials, specialties, ages served, insurance panels, intake. There is no patient data on the public pages. SleekRank does not store or transmit anything beyond what is in the source sheet you control.