SleekView Charts for Moosend
Moosend hosts its reports on its own dashboard. SleekView pulls campaign performance through the Moosend API into a local cache and charts it inside WordPress, so opens, clicks, bounces, and send cadence sit next to the editorial workflow.
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Newsletter analytics where the writing happens
Moosend's WordPress integration handles sign-up forms and list sync, leaving campaign reporting on the hosted Moosend dashboard. SleekView's Moosend integration pulls the sent-campaign list through the Moosend REST API on a schedule and caches campaign records, opens, unique opens, click rate, bounces, and unsubscribes locally.
SleekView Charts reads that cache. A Number card surfaces the most recent send's open rate. A Pie compares bounces, opens, and clicks across the recent campaign window. A Bar ranks the last twelve campaigns by open rate. An Area card plots send cadence over time so editorial frequency reads as a trend. The chart pack stays inside WordPress, so newsletter editors do not switch tabs to ask the recurring questions.
Saved views per role keep growth, list ops, and editorial on their own dashboards while reading from the same API cache. The Moosend composer stays the design surface; the chart pack becomes the reading surface.
Workflow
Chart Moosend through the API
Authenticate Moosend
Schedule the sync
Compose the chart pack
Save views per teammate
Sample dashboard
Charts you can build from Moosend data
Last send open rate
Maximum(open_rate)
Engagement breakdown
Sum(count)
group by engagement_type
Campaigns by open rate
Maximum(open_rate)
group by campaign_name
Send cadence
Count
group by sent_at
Comparison
Default Moosend reporting vs SleekView Charts
Default Moosend reporting
- Reports live on the Moosend dashboard, outside WordPress
- Cross-campaign chart packs inside WP Admin aren't available
- Subject-line ranking by open rate isn't a saved view in the editorial workflow
- Per-list cohort charts need exports from the hosted reporting
- No capability-scoped chart presets for editorial, ops, growth
SleekView Charts
- Open-rate KPI from the synced campaign cache
- Engagement donut comparing opens, clicks, and bounces
- Campaign rank bar to spot strong subject-line patterns
- Send cadence area chart for editorial-frequency reads
- Capability-scoped dashboards per teammate
Features
What SleekView Charts gives you for Moosend
Newsletter KPIs in WP Admin
Last open rate, average click rate, and total bounces over the last quarter all surface as Number cards. Editorial reads the figures without switching tabs to the Moosend dashboard.
Subject-line patterns
Rank campaigns by open rate in a horizontal bar to see which subject patterns landed and which flopped. The winning patterns inform the next send draft on the same screen.
Cadence from the API cache
Send timestamps in the local cache become an area chart of editorial frequency. Gaps and bursts in the publishing rhythm read at a glance.
Audience
Who builds Moosend charts dashboards with SleekView
Newsletter editors
Open-rate KPI, subject-line ranking bar, and send cadence chart on one screen so the next draft is informed by the last send's pattern.
List ops
Bounce-rate over time plus a per-list comparison bar surfaces list-cleanup priorities before the next broadcast goes out.
Growth ops
Per-segment engagement charts with paid vs organic cohorts on the same screen, all sourced from the same API cache.
The bigger picture
Why Moosend reporting belongs in WP Admin
The hosted Moosend dashboard reports campaigns well, but the editorial team that writes the next newsletter lives in WordPress. Every tab switch to read last week's open rate is an interruption to that workflow, and reads that should be daily quietly become weekly or skipped. SleekView Charts pulls Moosend's campaign data through the API into a local cache and renders the recurring reads (open rate, click rate, bounces, send cadence) as a dashboard inside WP Admin.
The composer stays in Moosend where the design and audience tools belong. The reporting layer moves to where the editorial work happens, with capability-scoped saved views so each role sees the slice that matters to them.
Questions
Common questions about SleekView Charts for Moosend
No. SleekView pulls campaign data from Moosend on the configured schedule and writes it to a local cache. The charts render from that cache, so no live API call happens when the dashboard opens.
 As current as the cache. Six-hourly suits most newsletter rhythms; hourly works for higher-volume senders. A manual refresh button forces a fresh API pull for post-send analysis.
 Yes. Moosend's API returns automation steps with a type marker. Filter the chart pack by type to separate automation from one-off broadcasts when comparing engagement patterns.
 The dashboard shows a clear status banner and the cache holds at its last good state, so the charts continue rendering the most recent known data. Re-authenticate from the connection settings and the next scheduled pull resumes.
 Yes. Moosend's API returns the targeted list per campaign and the cache stores it as a column. Group the chart pack by list for per-list engagement comparisons.
 Yes. Each subsite registers its own Moosend connection and the cache scopes to that subsite. Network-wide chart packs are configurable when ops genuinely span subsites.
 Yes. Each chart card exports its underlying dataset to CSV with the current filter applied. Useful for monthly retainer summaries or feeding the figures into a separate analytics workflow.
 Yes. The cache indexes on campaign ID and sent date, and the chart aggregations run against the cache. The dashboard stays responsive even with years of campaign history.
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