Optinly Popups builds its workflow around marketing goals (grow your email list, reduce cart abandonment, promote sales, gather feedback). Each campaign is a CPT with goal type, trigger, segment, URL filter, schedule, and styling stored in wp_postmeta. Account-level config sits in wp_options, and (when enabled) local conversion logging writes to a separate log CPT with referrer, goal, and timestamp meta. The authoritative aggregate analytics live on Optinly's upstream service.

The default plugin admin renders one campaign at a time, grouped by goal in the campaign list. Cross-goal questions like "which goals have active campaigns on the checkout funnel" or "which segments fire most across the cart-abandonment goal" require opening each campaign individually. Bulk pause across a goal, per-trigger comparison, and per-page conversion attribution aren't first-class operations.

SleekView reads the campaign CPT, the log CPT, and the relevant wp_options keys, and pivots wp_postmeta into named columns: goal, trigger, URL filter, segment, status. Goal audits become saved views; bulk pause becomes inline; per-page conversion attribution becomes a join between the log CPT and the campaign CPT.

Marketing teams running goal-based campaigns accumulate dozens of variants per goal (grow list, reduce cart abandonment, promote sales, gather feedback), and the operational question stops being "how do I configure one campaign" and starts being "which campaigns do I have running for this goal, where do they target, and which ones overlap." Optinly Popups groups campaigns by goal in the default admin, which helps, but the cross-campaign audit still requires opening each post to inspect wp_postmeta. SleekView promotes targeting and goal meta to columns so optimisation leads see overlap and gaps at a glance. Marketing ops gets bulk pause and schedule changes across the catalogue.

Growth marketers get per-page attribution joining the log CPT to the campaign CPT, with referrer URL as a filter. The plugin's upstream engine and analytics dashboard continue exactly as they were. Only the cross-campaign audit and cleanup workflows change, and the change is meaningful enough that teams stop losing conversions to forgotten or overlapping campaigns buried in the goal-grouped catalogue.