Salesflare Pro is an API-first integration: visitor tracking and form submissions are pushed to Salesflare's hosted CRM, with a local cache kept in WordPress so segment lookups and gated-content checks do not require a round trip. The plugin stores submissions in a salesflare_leads table and configuration in wp_options. Its admin shows a settings page and a recent-submissions log, not a workable record list.

SleekView reads salesflare_leads directly. Columns expose the email, name, source form, UTM parameters, and last-touch timestamp captured at submission. The cached payload column is pivoted into typed fields like company, role, lead stage, and Salesflare owner once the agent samples recent rows. Filters combine source form with stage and owner, which the plugin's bundled log cannot do.

Edits are read-only by default because Salesflare is the system of record. When write-back is enabled, inline edits route through the salesflare_pro_push filter so changes flow to Salesflare via REST and the cache row is refreshed on the next sync tick. That keeps the audit trail intact while giving marketers a working surface inside WordPress.

API-first integrations like Salesflare Pro keep the canonical record outside WordPress, which is the right architectural choice for a hosted CRM. The side effect is that the WordPress install becomes a passive cache: data is there, but no screen surfaces it. Marketing ends up exporting reports out of Salesflare for daily triage that could happen locally; sales reps swivel between tabs because the plugin's submissions log is not a workable list.

The cache row already has stage, source, owner, and UTM parameters. It just lacks a UI that pivots the payload into columns and combines filters. SleekView treats salesflare_leads as a first-class table, lets each team save its own scoped view, and pushes edits back through the plugin's existing REST client.

Salesflare stays authoritative, the team stays in WordPress, and the cache finally earns its keep.