SleekView for White Label CMS: branding settings as tables
White Label CMS keeps its branding, login screen, dashboard widget, and per-role hide rules in wp_options under wlcms_* keys. SleekView flattens those settings into a real grid so agencies can audit every client's white-label state without opening each settings tab.
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White-label settings as a real grid
White Label CMS stores its configuration inside wp_options under keys like wlcms-options and wlcms_branding. Each key holds a serialized array of settings: agency name, login logo URL, dashboard widget content, and per-role hide rules across the menu, admin bar, and footer. The plugin's settings screen spreads those across half a dozen tabs (Branding, Login, Dashboard, Menus, Settings), so auditing what Subscribers actually see takes a click trail.
SleekView reads the option keys directly, unpacks the serialized arrays, and renders one row per setting. Target (login logo, dashboard widget, menu hide, admin bar, footer credit), role (or All), current value, and the last-updated timestamp become first-class columns. Saved views can scope the grid to one client's brand setup, one role's hide rules, or every change made in the last week.
Inline edits route through update_option the same way the plugin's own forms do, so caching, validation, and any do_action hooks the plugin attaches still fire. Bulk-copy a brand kit from a template site to a new client, or roll back last week's branding change without scrolling through the change log.
Workflow
From five settings tabs to one branding grid
Connect the option keys
wlcms_* options. The grid unpacks the serialized branding, login, dashboard, and per-role hide arrays into rows automatically.
Compose audit columns
Save per-client views
Edit, copy, or roll back
update_option so the plugin's hooks run normally.
Sample columns
A typical White Label CMS settings view
wp_options (wlcms-options, wlcms_branding, wlcms_*)
| Target | Role | Value | Updated by | Updated | Status |
|---|---|---|---|---|---|
| login:logo_url | all | https://acme.com/brand.png | ria@design.io | Apr 24 | Active |
| dashboard:welcome_widget | all | Welcome to Acme CMS | ria@design.io | Apr 24 | Active |
| menu:plugins.php | editor | hidden | tom@hello.dev | Apr 22 | Pending |
| footer:credit_text | all | Powered by Acme | ria@design.io | Apr 14 | Reverted |
Comparison
Default White Label CMS admin vs SleekView
Default White Label CMS admin
- Settings split across Branding, Login, Dashboard, Menus, and Settings tabs
- No single view of every active brand or hide rule
-
Serialized arrays under
wlcms-optionsare not browsable as rows - No way to copy a brand kit from a template site to a new client
- No filter that combines role and target
SleekView
-
Unpack
wlcms_*options into one row per setting - Filter by target, role, or last updated
- Save views like Subscriber lockdown or Acme branding
-
Inline edit routes through
update_option - Bulk-copy a brand kit between sites or roles
Features
What SleekView gives you for White Label CMS
One brand audit
See every branding, login, dashboard, and footer setting on one screen instead of clicking through five tabs. Confirm the white-label state before handing a site to a client.
Role hide audit
Filter to role-specific hides and confirm Editor and Subscriber cannot see Plugins, Tools, or the version footer. Pin a Subscriber lockdown view for the next access review.
Brand kit copy
Bulk-copy a brand kit (login logo, dashboard widget, footer credit) from a template site to a new client setup. Saves an hour of re-entering values for every new agency engagement.
Audience
Who uses SleekView for White Label CMS
Agency owners
Audit every client's white-label setup from one grid. Save a per-client branding view and confirm the brand kit is in place before handover.
Site admins
Manage per-role hides without bouncing between tabs. Filter to Editor and confirm everything they should not see is hidden across menu, admin bar, and footer.
Onboarding leads
Compare what each role sees before recording onboarding videos. Adjust hides inline as the script evolves without rebuilding the settings every time.
The bigger picture
Why agencies need a real white-label grid
Agencies live on White Label CMS. The plugin is excellent at restyling the admin so a client never sees a WordPress logo, a version footer, or a developer-y settings tab they should not be touching. What the plugin does not give you is a way to audit the white-label state across twenty clients at once.
Every site has its own brand kit, its own login screen, its own dashboard widget content, and its own per-role hides, all spread across five settings tabs. When a client complains that the wrong logo is showing on login, the admin opens five tabs in sequence to find the rule. A grid built on the underlying wlcms_* options collapses that into one filter.
Branding versus role hides versus footer credits all live in one queryable surface. Bulk-copying a brand kit to a new client becomes an action instead of a re-entry exercise. Rolling back last week's logo change becomes a one-line filter on Updated date.
None of this changes how White Label CMS stores its data. The plugin still owns the schema. The grid just gives the people who actually operate the white label a workspace that matches how they think about the work.
Questions
Common questions about SleekView for White Label CMS
It loads the wlcms_* option keys, unpacks the serialized arrays, and renders one logical row per setting. Cell edits route back through update_option so the plugin's own filters and cache invalidation still run.
Yes. Because edits go through the plugin's own update flow, any cache the plugin warms after a save (transient or in-memory) is invalidated and the new branding takes effect on the next admin load just as it does from the plugin's own screen.
 Yes. Role is a filterable column. Pin a Subscriber view to see every hide rule that applies to Subscribers, then run the same filter for Editor and Author.
 Yes, if SleekView is connected to both sites in a multisite or grouped configuration. Bulk-copy login logo, dashboard widget, and footer credit from a template site to a new client setup in one action.
 
Yes. White Label CMS stores custom admin CSS in one of the wlcms_* options. SleekView surfaces it as a long-text field on the row so you can review and edit it without opening the CSS tab.
Yes. Filter first, then export visible columns to CSV. Hand a client a record of every branding decision applied to their site, or capture a baseline before a refresh.
 Yes. Per-site settings render under each site's scope, network-wide settings render with a network label. Auditing every site's branding from the network admin becomes one saved view.
 White Label CMS does not natively timestamp every option change, but SleekView records updated-by and updated-at on each cell edit it processes, so the audit trail you do get is the one created by your team's actions in the grid.
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