WooCommerce Bing Shopping plugins push product data to Microsoft Merchant Center: title, description, price, GTIN, brand, MPN, condition, availability. Some values come from product fields directly, some from per-product meta keys stored in wp_postmeta, and some from a feed-include flag stored alongside the global attribute map in wp_options.

The default WordPress products list shows none of this. To audit whether a product has a brand override, a custom MPN, or a feed-exclude flag, you open each product and scroll to the feed metabox. Across a few thousand SKUs that becomes the limiting factor on Merchant Center health, because attribute coverage isn't visible at the catalogue level until disapprovals arrive.

SleekView decodes the plugin's feed-override meta, joins it to the global mapping in wp_options, and surfaces every Bing attribute as a column. Filter to products missing a GTIN, products excluded from the feed, or products with a brand override that contradicts the category default. Inline edits write through standard product CRUD so the next feed regeneration picks up the change without further intervention.

Microsoft Merchant Center disapprovals are silent, products that should be selling on Bing Ads simply don't appear in auctions until someone notices revenue gaps. The root cause is almost always attribute coverage, a missing GTIN here, a brand override that contradicts a category default there, or a feed-exclude flag set during a long-forgotten promotion. WooCommerce's default product list doesn't expose any of this, so audit cycles depend on opening products one by one.

That doesn't scale past a few hundred SKUs. SleekView reads the plugin's real override meta and the global attribute map together, then shows every product as one row with every relevant feed attribute as a column. Merchant Center stewards filter to known gaps and fix them inline.

Catalogue managers bulk-set attributes when a new range launches. Paid-search teams see exactly which products feed into campaigns. The result is fewer disapprovals, higher impression coverage, and a clear ownership model for Bing feed health.