Yes. Custom fields per trainer for discipline specialty, current student level range, competition record, and teaching focus feed into the system prompt. A prospect asking about dressage gets steered to the dressage instructor, not the western trainer. Trainers teaching multiple disciplines get represented accurately. The bot avoids generalising from the open web and grounds in your real staff.

Yes. Store private lesson rates (lesson horse versus own horse), semi-private and group rates, monthly board levels (full board, training board, pasture board), and clinic pricing as custom fields. The bot pulls them into every quote. Horse trainer pricing varies enough between regions and barns that generic chatbot estimates from open-web averages are routinely off by 30 to 50 percent. Real numbers convert prospects who would otherwise email and wait.

Yes. The bot captures rider height, weight, riding history, and confidence level, then references your lesson horse roster (with each horse's typical rider fit stored as a custom field) to suggest likely matches. Final matching stays with the trainer after the trial lesson, but the bot can pre-suggest Maple for a returning adult, Pony Joe for a child beginner, or Gus for an intermediate rider so the trainer's prep is informed.

Yes. Clinic and show dates pull from your events post type or whichever calendar plugin you use (The Events Calendar, Modern Events Calendar, Amelia, FluentBooking). Upcoming dates, audit fees, ride times, entry deadlines, and clinician bios all feed into the system prompt. When a clinic fills, mark it sold out in the event meta and the bot reflects that immediately rather than continuing to quote a stale availability.

No, and that is by design. Lameness, colic, choke, founder, lameness workups, and any equine medical question route to the rider's veterinarian. Trainers do not diagnose, and a chatbot speculating about a soundness issue from a chat description is dangerous. The bot can answer questions about vaccination requirements for board (Coggins, EHV, EEE, WEE, West Nile, Rabies, Flu, Rhino) from your published board policy, but stops at the medical line.

Yes. For barns offering full or training board, the bot captures horse name, age, breed, gender, current discipline, current Coggins date and result, vaccination status, feeding requirements, turnout preferences, and farrier and dentist schedule. Structured intake passes to your board management system via the JS API so the barn manager has the full file ready before the trailer arrives. The bot also explains barn rules (helmet policy, jeans-only days, bring-your-own-grain policy).

Yours. SleekAI is bring-your-own-key with OpenAI, Anthropic, Google, or OpenRouter. Most horse training programs see modest chat volume (a few dozen to a few hundred conversations monthly) so GPT-4o-mini or Claude Haiku handles routine inquiries for $3 to $10 in actual API usage. Sleek charges no per-message markup. Use a more capable model for clinic conversations where discipline-specific nuance matters.

Yes. Multibot lets each trainer on staff have their own chatbot scoped to their bio page and program pages, with a system prompt that reflects their discipline, teaching style, and current opening status. The dressage instructor's bot can quote dressage-specific clinic fees and her competition record, while the jumper trainer's bot quotes hunter or jumper-specific pricing and her show schedule. Display conditions scope each bot to the right URLs.