Sellers research quietly. A homeowner thinking about moving will visit three or four agent websites over a weekend, comparing fee structures, marketing photography, and recent sales in the area. Most listing agent sites give the same answer to that visitor: a contact form for a valuation and no information about fees until someone calls. SleekAI takes the opposite approach, answering the questions sellers actually have so the relationship starts with confidence rather than a guarded sales call.

The bot reads your published fee structure (sole agency rates, multi-agency rates, withdrawal terms, marketing fees if any), your marketing package (professional photography, floor plan, EPC arrangement, premium listings on Rightmove or Zoopla), and your recent comparable sales pages. When a seller asks 'do you charge for photography on a sole agency basis?' or 'what's your sole agency commission for a 600k house?' the answer is exact and consistent with what your team would say on the phone.

Qualification on the seller side has its own questions. The bot asks about property type and bedrooms, current tenure (freehold, leasehold, share of freehold), reason for moving, target timeline, and onward chain plans. Those answers land with the valuer alongside the transcript, so the valuation visit opens with context. Multibot lets a multi-branch agency scope per office or per market segment (residential, lettings, new build) without cross-contamination of fees or service descriptions.

Sellers behave differently from buyers, and listing agent sites that treat them the same lose business. A homeowner thinking about moving is making one of the largest financial decisions of their life, and the research happens quietly, often over a weekend, often comparing three or four agents on fee structure, marketing photography, and recent sales evidence. The agent who answers fee questions directly on the website wins disproportionate trust, because the seller does not have to dread a guarded sales call to find out whether they can afford the service.

Generic chatbots cannot do that. They do not know whether sole agency is 1.0% or 1.4%, they cannot describe the marketing package, and they have no way to confirm that the seller's postcode falls inside the branch's coverage area. SleekAI reads the fee page, the marketing tier descriptions, and the branch maps directly, and answers the seller's questions in the same plain language the valuer would use.

Qualification flows naturally from there. The bot asks about tenure, timeline, chain position, and onward plans, and the captured answers reach the valuer before the appointment. The valuer arrives knowing whether they are looking at a freehold semi with a chain-free seller targeting four to six months, or a leasehold flat with a short timeline and a complex onward purchase.

The valuation conversation starts from a position of context rather than a generic 'tell me about your move'. For multi-branch agencies, multibot scopes per office so the Beckenham bot does not field Bromley enquiries, and reporting per scope tells branch managers which questions are recurring. Logged conversations build a picture of seller objections that the fee page can address proactively, and the diary fills with valuations that have already been qualified rather than cold appointments that go nowhere.