Yes. Each case study and service page carries a program-type tag in postmeta: reseller, MSP, referral, tech alliance, or integration partnership. When a prospect describes their goals the bot filters to the matching set. The vocabulary of revenue share, MDF, and deal registration sits separately from API co-marketing and integration certification.

Whatever your agency lists on its services pages. Typical coverage includes PartnerStack, Impartner, Allbound, ZINFI, Channeltivity for resell, and Crossbeam, Reveal, Reach for tech alliances. The bot quotes your certification level on each from a site option, so a Crossbeam Diamond partner reads as Crossbeam Diamond, not 'a partner.'

Case studies are tagged with SaaS segment, ARR band, partner count at start, and program type. A Series C cybersecurity ask with zero existing partners returns a from-scratch build in cybersecurity or the nearest analogous vertical. The bot explains the analogy when the match is not exact.

Yes. Many modern partner programs span resellers, tech alliances, and referral partners simultaneously. The bot reads your service_tier page for ecosystem-level engagements and quotes the wider scope honestly. Pricing is usually a range because ecosystem builds vary heavily by partner count and platform stack.

If you publish a methodology page on commercial model design, the bot reads it and walks the prospect through your default revenue-share bands, MDF structures, and incentive frameworks. The bot will not invent numbers if you have not published them. It will offer to route the conversation to a partner lead instead.

Yes. Map CRM as a stack variable. The bot uses it to recommend the right PRM platform fit (some PRMs integrate better with Salesforce than HubSpot) and surfaces case studies where the same CRM was in place. Buyers leave with platform shortlists that fit their existing stack.

Yes. When a prospect describes target partners (MSPs, GSIs, regional VARs, vertical specialists), the bot logs that and references case studies where similar partner-type targeting succeeded. The AE opens the next call already knowing whether the program targets twenty GSIs or two hundred regional VARs.

PRM migrations are common at the Series C and later stage. The bot reads the source and target platforms from chat, quotes migration scope ranges from your published service tier, and references a case study where the same path was taken. Migration scoping is usually a separate tier from a from-scratch build.