Either remove the row after the festival wraps, or filter on the endDate column in the page group so SleekRank only generates URLs for upcoming festivals. SleekRank serves whatever is in the cached row, so the source decides what is visible. Past festivals drop from the sitemap on the next cache refresh, and some beer outlets keep a recap archive that surfaces past festivals for editorial retrospectives and award-winner SEO.

Add a ticketUrl column and inject it into the buy button via a selector mapping. The actual checkout runs in your ticketing platform of choice, whether Eventbrite, DesignMyNight, Untappd, or a festival-direct system. SleekRank only handles the SEO landing page, not the cart or payment flow, so refunds and attendee management stay where they already work.

Yes. Add a FoodEvent or Event JSON-LD script to the base template and use selector or tag mappings to inject row values into the script tag for name, startDate, endDate, location, organizer, and offers. Google reads the structured data and can show event rich results for festival-name searches.

Run a second page group with a small styles sheet covering IPA, sour, stout, lager, craft, lambic, and use a list mapping to render the matching festivals on each style page. The same festivals feed drives per-festival pages and per-style roll-ups.

Most beer festivals run multiple sessions across a weekend with different ticket tiers. Add sessions or ticketTiers columns with session times and prices, and render them as a structured block via tag and list mappings. Some operators run a sub-page per session if each has distinct branding or sells out independently.

Add a breweries column with comma-separated names and render via list mapping. For deeper profiles, run a parallel /breweries/{slug}/ page group with full brewery bios and link from each festival page to matching brewery profiles. This is the same model festival editorial teams use when they maintain brewery spreadsheets internally.

Add an agePolicy column with values like 18+, 21+, or all-ages, and render it as a prominent badge on the page. For festivals with multiple sessions, age policy may vary by session, so column structure should reflect that. Some operators add an entryRestrictions column for ID requirements or membership rules.

Embed the festival's official map via an iframe or static image. SleekRank does not render maps itself, but it can swap in per-festival maps through selector mappings that point at image URLs or embed codes stored in the festivals sheet.