Add SART data as separate columns per age band (under35, 35-37, 38-40, 41-42, over42). Render as a small inline chart or a four-line stat block on each clinic page. Avoid pasting the full SART report verbatim, which patients cannot parse quickly. Link out to the source for users who want deeper detail.

Add a sartReporting boolean column. Non-reporting clinics get a transparent 'does not report to SART' note rather than an absent data block, which patients interpret as suspicious. Some non-reporting clinics have legitimate reasons (very low volume, recent opening), but surfacing reporting status as a first-class field is the honest move.

Yes. Add lgbtqProgram and singleParentProgram boolean columns. Build dedicated hubs at /fertility-clinics/lgbtq-friendly/{state}/. These filters reflect real patient research patterns and route inclusive practices to patients who need them, away from clinics whose staff may not have meaningful experience with these patient populations.

Display average cycle cost as a band (typical range, not a single number) with a clear note that medications, monitoring, and PGT are usually separate. Add a financingPartners column. Patients running multi-clinic comparisons appreciate honest ranges over single-number anchors that turn out to be misleading.

Yes. Treat each location as its own row with a sharedBrand column linking siblings. The directory shows individual locations on city hubs while a separate brand-level hub aggregates the network. Shady Grove Fertility, RMA, and CCRM all operate this way.

Yes. Add a country column. The page-group pattern becomes /fertility-clinics/{country}/{treatment}/{city}/. Currency normalization needs handling in pricing fields; pick either local currency or USD-equivalent and stay consistent. International fertility travel is a real and growing search category.

Add a status column with values active, closed, acquired. Filter inactive clinics out of hub pages while keeping the individual clinic page live with a 'closed - patients see {parentClinic}' note. This preserves SEO equity for the closed clinic and routes patients to the surviving practice.

Yes, indirectly. Add an inNetworkFor array column listing benefit-platform partnerships. Patients with employer benefits through Maven or Progyny can filter to in-network clinics quickly. This is a meaningful conversion driver since out-of-pocket costs differ by orders of magnitude based on coverage.