Convertful Pro stores opt-in campaigns as a custom post type. Targeting rules (URL filters, device, segment, schedule) live in wp_postmeta, account config in wp_options, and optional local conversion logs in a separate log CPT. The plugin's upstream service handles the actual targeting engine and aggregate analytics, while WordPress holds the configuration and (when enabled) a local audit trail.

The default admin renders campaigns one at a time. Cross-cutting questions like "which campaigns target the checkout funnel" or "which segment has the most active campaigns" require opening each campaign to read its meta. Bulk pause across campaigns, audience swap on a cohort, and per-segment audit aren't first-class operations. The local conversion log (when logging is enabled) lacks a referrer-filtered view and per-campaign aggregates.

SleekView reads the campaign CPT and the log CPT, pivots wp_postmeta keys into named columns, and joins log entries back to their campaigns. Targeting audits become saved views; bulk pause becomes inline through the plugin's save_post hook; per-page conversion attribution becomes a join with the referrer column on the log CPT.

Opt-in campaigns accumulate quickly. A growing site ends up with dozens of variants targeting different pages, segments, and devices, and the marketing team needs to keep them legible without opening each one. Convertful Pro stores everything in a CPT with wp_postmeta targeting and an optional log, which is great for the editing flow but leaves the cross-campaign audit work without a workspace.

SleekView promotes targeting meta to columns so optimisation leads can see overlap and gaps at a glance. Marketing ops gets bulk pause and archive workflows that retire stale campaigns en masse. Content marketers get per-page attribution joining the log CPT to the campaign CPT on campaign id, with the referrer URL as a filter.

The plugin's upstream targeting engine and aggregate analytics continue exactly as they were. Only the cross-campaign audit and cleanup workflows change, and the change is large enough that teams running serious volume stop losing conversions to forgotten or overlapping targeting.