Dashboard

Every tracked site has a dashboard, and so does every group and All sites. Open one from Sites: click a site’s card, a group’s name, or All sites. The header shows the domain or group name, the realtime count, the period picker and the dashboard’s actions.

Metrics

Seven headline metrics, each compared with the previous period of the same length:

• Unique visitors: distinct anonymous visitors, each counted once per UTC day. The same person visiting on two days counts twice, because identities cannot be linked across days; the metric’s help icon says so
• Total visits: sessions. A visit ends after 30 minutes without activity
• Total pageviews: every recorded page load
• Views per visit: pageviews divided by visits
• Bounce rate: the share of visits with a single pageview
• Visit duration: the average time between the first and last pageview of a visit
• Conversions: unique visitors with at least one named event, that is a custom event, an automatic Outbound Link or File Download, or a Purchase. Pageview goals show in the Goals card but are not counted here

Revenue joins them when the period or the previous one has purchases. The headline figure is in the store’s currency, for example Revenue (USD); revenue in any other currency gets its own metric beside it rather than being added in. See Revenue.

Periods

Choose Today (by hour), Last 7 days, Last 30 days, This month (by day), Last 6 months, Last 12 months (by month), All time, or a Custom range with a first and a last day. A custom range up to 92 days long charts by day, a longer one by month. Dashboards open on Last 30 days, and dates follow the WordPress timezone.

Visitors chart

The chart plots unique visitors over the period. On a site’s dashboard, right-click the chart, or click Create annotation under it, to open Create annotation: pick a Date and write a Note of up to 300 characters, such as a launch or a campaign. Annotations show as markers on the chart and as a list below it, where each has a delete button that asks before it deletes.

Breakdown cards

Each card shows the top ten entries for the period. Details opens every entry, up to one hundred.

• Top sources: readable source names (Google, X, GitHub, and AI assistants such as ChatGPT, Claude and Perplexity), referring Domains, UTM Mediums and Campaigns. Visits without a referrer count as Direct / None; a page reached through a link on the site keeps the source and campaign its visit arrived with
• Top pages: pages, page Titles, Entry pages, Exit pages and Scroll depth, the average scroll depth of each page. On a site with heatmaps on, its pointer icon opens the page’s heatmap
• Locations: Countries, Continents, Regions and Cities. A visit’s continent follows from its country. Regions and cities appear when an edge header or the city database supplies them
• Campaigns: UTM campaigns, sources, content and terms
• Devices: Browser, OS and Size (desktop, tablet or mobile), each with its share of visitors
• Goals: every goal reached in the period, with unique conversions and the conversion rate against unique visitors. Its Properties tab lists the property names your custom events sent; select one to see its values. See Events and goals
• Funnels, on a site’s dashboard: see Funnels

A group’s dashboard and All sites add a Sites card that breaks the totals down by site.

Heatmaps

On a site whose Record heatmaps setting is on, the pointer icon on the Top pages card opens Heatmap. Pick one of the period’s top pages and a viewport size (Desktop, Tablet or Mobile), and the page opens at that width with an overlay: a dot marks where clicks landed on each element, larger and stronger where more did, and once scroll depth was measured, a dashed line at each tenth of the page gives the share of its pageviews that scrolled that far. The page shows without the WordPress toolbar, as its visitors see it. Open in a new tab shows the same overlay full size.

Clicks are recorded only while the setting is on (see Site settings). A click is kept as the clicked element’s position in the page’s structure, where inside it the click landed and the viewport size, added to that day’s count for the page; see Privacy. Scroll reach comes from the scroll depth Track already measures, by the visit’s device.

The overlay reads its data with a link that lasts an hour, so a heatmap link handed on stops working by itself. It works on other tracked sites too, as long as their pages allow being shown in a frame; otherwise open it in a new tab. A page whose layout changed since the clicks were recorded shows the clicks on the elements that now sit where they were.

Filters

Click an entry in a card to filter the whole dashboard by it: the metrics, the chart, every other card and the realtime count. Filters stack, one per kind, up to ten, and show as chips above the metrics; remove one with its chip’s button. Filtering by a goal or a property value keeps the visitors who reached it in the period, with all of their other activity.

Groups of pages

The folder icon opens Filter by a group of pages, which counts several pages together as one chip:

• Paths: up to 20 paths, one per line, each starting with a slash. A * matches anything, as in a pageview goal, so /blog/* keeps every blog page. The chip reads Pages with the paths.
• Taxonomy term: on the dashboard of the site Track runs on, pick a category, tag or other public taxonomy’s term to keep the pages of its published posts, resolved when the dashboard loads. The chip reads Pages in with the term’s name. Other sites and groups offer paths only, since their posts are not on this install.

A group replaces the previous one, and saved views and copied links keep it.

Saved views

The bookmark icon opens Saved views. Save view stores the dashboard’s period, custom dates and filters under a name; selecting a saved view applies it, opening its own dashboard first when it was saved on another one. Saved views are shared by every administrator of the site. Delete beside one asks first, then deletes it.

Export

The download icon on a site’s, a group’s or the All sites dashboard exports the current period and filters:

• A CSV of the Timeseries, Top pages, Sources or Goals. A breakdown export holds up to 1,000 rows, and the Goals export lists named events only, not pageview goals.
• Everything (ZIP of CSV files): metrics.csv with each headline metric beside the previous period’s, timeseries.csv, and one file per breakdown the cards show, such as page.csv, entry_page.csv, country.csv or goal.csv, up to 100 rows each. A group’s and All sites’ also hold site.csv.
• Everything (JSON): the same view in one file, with range, filters, aggregates, previous, timeseries and breakdowns by property.

A cell that starts like a spreadsheet formula is prefixed with an apostrophe.

Summary for AI tools

Summary (.md) downloads the current view as a Markdown document to hand to an AI tool, in English whatever the admin language:

• The title, period and filters
• Headline metrics: each metric with the previous period and the change
• One table per breakdown with rows, up to 10 rows each, under Top sources, Campaigns, Pages (with entry and exit pages and scroll depth), Locations, Devices, Goals and, for a group or All sites, Sites; on a site, each funnel’s steps and sessions
• Recommendations for search engines and AI assistants. When an AI provider key is set in the global Settings panel’s AI section, the provider writes them from the document; otherwise, or when it gives no answer, fixed rules flag a drop in visitors, a page that ends many visits, pages read less than 40% down, missing UTM campaigns, the share of visitors AI assistants send and a high bounce rate.

Realtime

The badge beside the name counts unique visitors in the last five minutes and refreshes every 30 seconds. Its dot pulses green while anyone is on the site and stays gray when nobody is.

Collection health

Until a site receives its first event, its dashboard shows No events received with the installation state. Check installation loads the site’s public home page to find the snippet, then sends a test event through the real collector, reads it back and removes it, so the check proves collection without changing any totals. The card also names the headers country reporting uses. Snippet explains the results.

Links

A dashboard’s address carries its state, so a link opens exactly what you see. The keys sit on the admin page’s query, before the hash: period=7d&sources=utm_medium&details=sources there, with #/track/site/12 after it, opens site 12’s last seven days with the Sources card on Mediums and its Details open. dialog=goals, dialog=funnels, funnel=<id> and dialog=annotate open the goals, funnels and annotation dialogs; dialog=heatmap with device=tablet or device=mobile opens a heatmap at that size; dialog=pages with mode=term opens the group of pages on its taxonomy term; and view=save opens Save current view. A link from before the site settings were sections, such as dialog=settings&tab=sharing, opens the section it named, here Sharing. The browser’s back button closes whatever a link opened.

Group, All sites and network dashboards

A group’s dashboard and All sites have the metrics, chart, cards, filters, saved views and export of a site’s dashboard, plus the Sites card. Annotations, pageview goals, funnels and the health check belong to a single site and are not shown there. A visitor who reached several of the rolled-up sites on one day counts once in the headline totals.

The network admin’s dashboards show the metrics, chart and cards of an enabled network site for the preset periods, without filters, saved views or site settings. See Multisite.

Post editor

When the install tracks itself, the post editor shows a SleekTrack box in the sidebar of every public post type, with that post’s Visitors (30d) and Pageviews (30d). Only administrators see it.