Funnels

A funnel follows visits through the steps that lead to a conversion, such as pricing, registration and a signup event, and shows how many reach each step. Funnels belong to a site and show in the Funnels card of its dashboard.

Creating a funnel

1. On the site’s dashboard, click the gear icon on the Funnels card to open Manage funnels
2. Enter a Name, or start from the Checkout or Signup template
3. Add between two and eight steps with Add step. Each step is a Path, a page path starting with / where * matches anything, or an Event, the name of a custom event
4. Choose how steps follow each other: In order or Strictly next
5. Click Create funnel

Steps left empty are dropped; a funnel needs a name and at least two valid steps. To change a funnel, delete it in Manage funnels, which asks first, and create it again.

The templates fill in:

• Checkout: /cart, /checkout, /thank-you*
• Signup: /pricing, /register, then the Signup event

Reading a funnel

The card names the funnel under its title and shows one bar per step with the number of visits that reached it and their share of the entering visits, then the share that completed the funnel. With more than one funnel, choose the one to show in the picker in the card’s header.

Funnels count visits, not visitors. A visit enters at its first match for step one in the period, and reaches each following step only with a match after the previous one:

• In order allows other pages and events between two steps
• Strictly next allows no other page between two steps: a page step must be the very next page the visit viewed, and an event step must happen on the page the previous step reached

The dashboard’s filters choose which visits the funnel counts: a visit enters only when one of its events in the period matches every filter.

Funnels are computed from the raw events whenever the dashboard is read, so a new funnel applies to the history you already collected, for any period whose events are still within the retention window.