An IPL clinic does not sell single appointments. It sells protocols. A photofacial series of four. A vascular series of three. A combined acne protocol over six weeks. Each one has a device, a session count, a treatment arc, a contraindication list, and a price. The treatment menu on the site is the most-read page after the homepage because prospective clients want to know what they are committing to before they book a consult.

That protocol data is already structured on the site. A treatments CPT with ACF fields for device, session count, weeks between sessions, before-and-after images, and the contraindication checklist. Each page reads from the same data, and the OG image on each page is supposed to read from it too. In most clinics, the OG image is a Canva file that lags the page by two pricing rounds.

SleekPixel renders the tile and OG card from the protocol post. Editing the photofacial series price saves a 1080x1080 tile and a 1200x630 share card. The two images match the treatment page exactly. A client who texts the page link to a partner sees the same protocol and price that the page itself shows.

An IPL series is a commitment. A client signs up for four to six sessions, spaces them across two months, and pays in package form. The decision is rarely made on the first visit to the site.

Clients open a protocol page, text the link to a partner, save it, come back two weeks later. The share card on that link is the version of the protocol that travels through text threads, DMs, and saved bookmarks. If that card shows a generic IPL photo while the page shows specific protocol math, the gap reads as a clinic that is not paying attention.

Treating the card as a render of the protocol post means the clinic's offer stays accurate at every touchpoint. A technician updates the device on the back end, the protocol page updates, the share card updates, and the Instagram tile that drives the next consult is already correct.