No. It quotes from your published price guidance and recent project ranges. Take pricing off the page and it'll ask the client to discuss with pre-construction. The system prompt also anchors the bot to your real Cotswold or Hackney bands rather than a generic '3,000 GBP per square metre' figure pulled from training data.

Yes. If both service lines are on your site, SleekAI matches the question to the right one and the conversation flows naturally from a barn-conversion enquiry into a renovation brief. Multibot lets you separate them entirely if your renovation team and your new-build pre-construction lead are different inboxes.

If you publish your certified Passivhaus, AECB, or LETI Pioneer experience, the bot reads it and references the right schemes. Otherwise it stays neutral, points the client to a senior adviser, and avoids implying credentials you don't have. Specific designers like Passivhaus Designer or PHI Tradesperson can be named when listed on team pages.

SleekAI hands off via webhook to HubSpot, Pipedrive, Procore, or a custom CRM with the full conversation included. The payload carries plot location, planning status, target square metreage, and Passivhaus aspirations as structured fields so your CRM can route to the right pre-construction lead automatically.

All transcripts live inside your WordPress install. Only your own OpenAI API key calls leave the server, and that traffic stays within OpenAI's enterprise terms — no training on your data, no third-party logging. NDA case studies excluded from indexing stay out of the bot's knowledge entirely.

Yes. Set tone, formality, and forbidden phrases in the system prompt. Most home builders go for warm and consultative rather than salesy — the bot can be told to avoid 'dream home' and 'forever home' language and to default to terms like 'brief', 'scheme', and 'specification' that match how a serious self-build client speaks.

If you publish the warranties you offer — Premier Guarantee, LABC, BLP, ICW — the bot answers accurately. For self-build mortgage clients who need stage releases, the bot can explain whether your standard payment schedule maps to the lender's stage drawdowns and route the enquiry to a finance-aware partner if it doesn't.

The qualifying script captures whether the client owns the plot, has planning, and is project-managing themselves. Speculative enquiries — 'what would it cost to build a development of ten houses?' — get routed to a different inbox or politely deferred to a developer-focused conversation. Pre-construction time stays focused on real self-build briefs.