Interior design enquiries fall apart when clients don't understand the difference between e-design, decoration only, lead designer, and full service. A whole-house Stoke Newington Victorian with a kitchen company and architect already lined up is a Lead Designer scope, not a Full Service one — and the fee structure, deliverables, and timeline are completely different. A generic chatbot can't make that distinction, so studios spend principal-designer hours on calls that should have been e-design referrals or, worse, they lose the client to a chatbot that gave a wildly low quote.

SleekAI walks clients through your specific tiers using your own service pages. It quotes your published percentage and fixed-fee ranges — 12-15% for full service on a 4-bed Victorian, 9-11% for Lead Designer when the architect is in place, fixed-fee Decoration Only from 4,800 GBP per room. It picks up signals like 'we have a kitchen company already' and adjusts scope accordingly, and it captures rooms, square metreage, existing collaborators (Studio Hyte, Plain English, deVOL), and budget before scheduling.

By the time Maya and James open the discovery call slot, the studio principal knows it's a Stoke Newington Victorian, Lead Designer scope, working alongside Studio Hyte and Plain English. The conversation opens with workflow, not introductions. Press, trade, and curious browsers get a different experience — display conditions hide the bot from URLs you don't want it answering on, and it stays quiet on confidential portfolio work that's never been indexed.

Interior design studios sell senior time, and the maths only works if discovery calls convert at a high rate to scoped projects. A studio principal spending 45 minutes with a client who actually wanted Decoration Only — or worse, has no budget yet — is an hour of margin gone. Tier-shaping at the chat layer lets the studio show up to discovery calls where the client has already understood the difference between scope tiers, formed a realistic budget bracket, and named the trades and architect they're working with.

It also protects the studio's positioning. A whole-house Victorian client doesn't want a 'we'll send you a brochure' response; they want to talk numbers, lead times, and how the studio collaborates with Plain English. Press and trade visitors browsing the portfolio shouldn't see the bot at all.

Display conditions on URL paths and login state mean the principal designer's senior client experience stays high-touch, while curious researchers get a useful self-serve education. The studio's hour goes to the project that's worth shaping a proposal for.