TMS works for depression, anxious depression, OCD, and increasingly other conditions, but the conversion problem is brutal. A typical course is 30 to 36 sessions over 6 to 8 weeks, each session about 19 to 37 minutes. Patients hear that and panic about logistics. They wonder whether their job allows it, whether insurance will cover it, whether they can drive themselves home, whether there is a shorter version. They never call back. The clinic loses someone who would have responded well to TMS because the schedule was not explained alongside the value.

SleekAI maps your TMS protocol custom post type with device_type (NeuroStar, BrainsWay Deep TMS, MagVenture), session_duration (19, 37, 3 minutes for Theta Burst), session_count (typically 30 to 36 for depression, longer for OCD), insurance coverage criteria, and prior authorization steps. The bot explains what TMS actually involves, that patients drive themselves home, that the side effects are mild (scalp tingling and rare headaches), and walks them through insurance coverage which is now standard for treatment-resistant depression.

Generic bots cannot do TMS education because they confuse it with ECT (it is not, no anesthesia, no memory effects). They miss the FDA indications. They cannot tell a patient whether their BCBS plan covers TMS or whether their depression history meets medical necessity criteria. SleekAI uses your real protocol text and insurance contracts, so candidates get accurate information and the consult conversion rate goes up.

TMS is a mature, FDA-cleared treatment with solid efficacy data for treatment-resistant depression, but it has a marketing problem. The 36-session schedule sounds intimidating until you realize most sessions are 19 minutes and you can drive yourself home. The cost sounds high until you learn most insurers cover it.

The technology sounds invasive until you see a patient watching TV during a session. The bot's job is to clear up all these misperceptions before the patient gives up and goes back to a fifth SSRI. Industry data shows that TMS clinics that improve their intake conversion typically increase patient volume by 30 to 50% without changing marketing spend, because the leakage was always in the explanation gap.

A single completed TMS course represents $8,000 to $15,000 in revenue depending on the protocol and insurance, so even a modest conversion lift translates to substantial revenue. The clinical screening is also where good clinics differentiate. Some patients call thinking TMS will fix their grief or relationship issues.

The bot is honest that TMS is FDA-cleared for specific indications (depression, OCD, smoking cessation), and routes other concerns to appropriate care. That honesty builds trust and reduces the rate of patients who arrive for the consult, learn they do not qualify, and leave disappointed. The Theta Burst awareness is one of the highest-impact conversations.

Many patients have not heard that there is now a 3-minute version of TMS, which dramatically changes the calendar math. When the bot leads with that option for patients who mention work concerns, the consult conversion rate jumps. The transcripts also surface which insurance carriers generate the most coverage confusion, which is direct evidence for which contract pages need clearer documentation on the website.