Dokan, the multivendor marketplace plugin from weDevs, builds vendor stores on top of WooCommerce by giving sellers a custom user role (seller) and a per-user store profile. The store data lives in user meta: dokan_profile_settings (banner, address, social links), dokan_store_name, dokan_enable_selling, and product association via the post_author column on wp_posts.

Marketplaces typically have dozens or hundreds of vendor stores. When a customer or vendor shares a store URL on social or in a review post, the default preview is the marketplace's site-wide OG image. So 'Lakeshore Pottery' and 'Brookline Coffee Roasters' both preview with the same generic marketplace logo, even though they sell completely different things from different places.

SleekPixel reads the vendor's dokan_profile_settings, counts their products with WHERE post_author = X AND post_type = 'product', and pulls average rating from the WooCommerce review meta. Each store URL gets a per-vendor card with the actual store name, product count, rating, and a vendor-chosen accent color.

Marketplaces succeed when vendors can market themselves. Dokan gives vendors their own store URL, but the share preview was always the marketplace's, not the vendor's. So a small ceramics studio's careful Instagram post linking their store still previewed with a generic marketplace logo, breaking the vendor's brand the moment the URL got shared.

With SleekPixel, the preview matches the store. The vendor's logo, banner color, product count, and rating all render on the OG card. Vendors who care about their brand stop having to screenshot product photos and post them separately, the link itself does the work.

Marketplace operators benefit too: featured vendors become a visible campaign across thousands of shared URLs without designing anything. Trust signals like verified badges appear on every preview. Dokan stored all of this in user meta already.

The marketplace just needed the data composed into a card and written to og:image. The result is more discovery, more vendor satisfaction, and a marketplace that markets itself.