WCFM Marketplace stores vendor profile data in user meta under keys like wcfmmp_profile_settings, wcfmmp_store_address, and wcfmmp_store_social. Vendor sales and commissions flow into the wp_wcfm_marketplace_orders table. The vendor's review count and average rating live in wp_wcfm_marketplace_reviews. Vendor membership and verification levels sit in wcfmmp_membership_status.

When customers or vendors share a WCFM vendor store URL on social, the default preview is the marketplace's site-wide OG image. So every store URL previews identically, regardless of what the store sells, how long the vendor has been on the marketplace, or how well-reviewed they are.

SleekPixel reads the vendor profile, the sales total from the WCFM orders table, and the rating average from the WCFM reviews table, then renders a per-vendor card with the store name, sales count, rating, joined date, and tier badge. Each vendor URL previews as that vendor, not as the marketplace.

Marketplaces compete with single-vendor stores by offering breadth and discovery. Their weakness is that any individual vendor inside the marketplace loses brand visibility compared to running their own standalone site. The share preview is one of the most visible pieces of brand real estate, and historically it has been the marketplace's, not the vendor's.

With per-vendor share cards, that brand real estate goes back to the vendor. The store name leads, the vendor's accent color carries through, the sales count and rating prove credibility, the tier badge signals trust. Vendors are more likely to share when sharing builds their brand.

They post their store URL on Instagram, Pinterest, niche Discord servers, and indie subreddits, and every share now communicates a specific store, not a generic marketplace. The marketplace benefits from the resulting traffic without doing any extra work, and operators can run featured-vendor and top-seller campaigns visually across thousands of share URLs at once.