SleekPixel for Snapchat Discover tiles
Vertical Discover tiles for Snapchat publishers, with edition title, date, and brand mark templated. One template, an edition per day.
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Snapchat Discover tiles run on daily cadence and brand recognition
Snapchat Discover is a curated publisher surface. Tiles refresh daily or weekly with new editions, and the publisher's recognisability sits inside a small vertical tile alongside dozens of other titles. The strongest Discover publishers carry their brand into the tile through consistent typography, a clear edition title, and a date cue.
SleekPixel renders the tile per edition from a WordPress editorial record. The fields are the edition title, the publication date, the brand mark, and an accent palette. The output is a vertical PNG sized for the Discover tile slot, with safe-zone padding for Snapchat's UI.
Adding a new edition is a save action. Refreshing the brand is one template update plus a batch run that rebuilds every past tile to the new spec.
Workflow
From editorial post to Discover tile
Create the edition post
Bind the tile template
Save the edition
Upload via Snapchat Publisher Tools
Output
Sample Snapchat Discover tile
Vertical PNG with edition title, date, and brand mark, sized for Snapchat's Discover surface.
Comparison
Hand-cut Discover tiles vs SleekPixel
Per-edition Photoshop or InDesign tile
- Each edition is a Photoshop or InDesign session
- Daily cadence puts a designer in the loop every day
- Typography drifts across editions
- Brand refresh requires reopening every past tile by hand
- No connection between the tile and the editorial CMS
SleekPixel
- Vertical tile PNG per edition, generated from the editorial calendar
- Title, date, and brand mark in template fields
- Same source can emit the Discover tile, an OG image, and a newsletter header
- Safe-zone padding for Snapchat's UI elements
- Batch refresh re-renders the back catalog when the brand changes
Features
What SleekPixel gives you for Snapchat Discover tiles
Date stamp
Publication date renders as a fixed element so the Discover surface reads as a daily product, not as static content.
Edition title
Title field supports short and long forms with auto-clamp so the typography stays readable at tile size.
Section accents
Different verticals or sections, news, culture, finance, take their own accent while sharing the master template family.
Use cases
Where Discover tiles earn the daily tap
Daily news briefs
A daily news show where readers recognise the brand mark and date stamp before reading the title.
Finance and markets
Morning briefs with a clear date and a topic cue. Designed-in consistency, not a redrawn tile per day.
Lifestyle and culture publishers
Weekly culture editions with strong typography and a consistent brand mark across editions.
The bigger picture
Why templated tiles keep Discover publishers shipping daily
Discover is one of the few platforms that rewards a daily cadence with surface real estate. The cost of meeting that cadence is what filters publishers out: a tile per day means a designer in the loop every day, and the design starts to drift after the first month. Templating from a WordPress editorial source means the daily cost drops to a save action.
The brand mark stays at the same size, the date stamp uses the same format, the section accents stay aligned with the publication's master palette. When the brand refreshes, the back catalog can be re-rendered in a batch so the entire Discover history matches the current style. The cadence problem is replaced by a typing problem, which is the only way a small editorial team keeps Discover going.
Questions
Common questions about SleekPixel for Snapchat Discover tiles
Yes. SleekPixel renders the tile PNG. The upload happens manually in Snapchat Publisher Tools, where the tile is attached to the scheduled edition.
Discover Stories use a tile per edition. Discover Shows use cover imagery per episode. SleekPixel's template family covers both with shared fields.
The date renders from the WordPress edition post's publication date with a fixed format string in the template. Editors do not type the date manually.
Yes. News, culture, finance verticals each get their own accent and icon while sharing the master template, so the publisher's grid reads as one brand with sections.
1080x1920 vertical is safe across Snapchat's Discover surfaces. The template reserves Snapchat's overlay safe zones so titles and brand marks are not cropped.
Yes. Batch regenerate re-renders every past tile to the current template. Refreshed tiles replace the old ones in Snapchat by re-attaching during a scheduled refresh.
No. SleekPixel renders the tile. Snapchat's publisher tools handle the actual upload and scheduling of each edition.
In WordPress uploads. Each tile is a real PNG, downloadable from the edition post sidebar and backed up with the rest of the media library.
Pricing
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