SleekPixel for speech therapist
Pediatric articulation, adult fluency, post-stroke language therapy. Each service page renders a 820x312 Facebook cover and matching shares with age range, focus, location, and insurance, so families finding the practice on Facebook see specifics first.
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Speech therapy parents still find practices through Facebook
Speech therapy is one of the few healthcare niches where Facebook is still the primary discovery channel. Parents in moms' groups, special-needs networks, and school PTA pages share practice recommendations all day. The Facebook page is often the first touch, and the cover image at the top of that page is the first impression. A generic logo cover signals a default practice. A cover that names the ages served, the focus areas, and the insurance accepted signals a real practice that has thought about the family on the other side.
The practice data is on the WordPress site. Most speech therapy practices run a service CPT with age range, focus areas (articulation, language, fluency, AAC, feeding), location, and insurance fields. The pages render correctly. The Facebook cover and the share images do not, because Facebook does not auto-render anything from the site fields.
SleekPixel renders the Facebook cover and matching share images from the service fields. The service post saves and the 820x312 cover plus the 1200x630 share land in uploads with age range, focus areas, location, and insurance baked in. Parents who land on the Facebook page see a practice that already speaks to them.
Workflow
From service page to Facebook cover
Map the practice fields
Design one cover template
Publish or update a service
Update the Facebook page
Output
What gets generated per service or location
A 820x312 Facebook cover plus a 1200x630 share image with age range, focus areas, location, and accepted insurance from the service post.
Comparison
Default speech therapist image vs SleekPixel
Default speech therapist image
- Facebook cover is a stock illustration with no practice detail
- Age range served (3 to 12, adult, all ages) invisible to a parent
- Focus areas (articulation, fluency, AAC) buried in the page body
- Insurance information hidden until the parent calls
- Multiple locations share the same cover, every neighborhood looks generic
SleekPixel
- Age range rendered prominently so the cover matches the parent's child
- Focus areas labeled so families self-select before calling
- Insurance line on the cover, removing the awkward first phone question
- Per-location covers when the practice has multiple offices
- Share images use the same render so newsletter and Facebook posts match
Features
What SleekPixel gives you for speech therapist
Age range on the cover
Ages 3 to 12, ages 13 to 18, adult, geriatric. The age-range field renders so the cover speaks to the right family immediately.
Focus areas labeled
Articulation, language, fluency, AAC, feeding, post-stroke. The focus-area field renders so families know the fit.
Insurance visible
In-network with Aetna, BCBS, Cigna. The insurance field renders honestly so the first call is about scheduling, not benefits.
Use cases
Who uses SleekPixel for speech therapists
Multi-location pediatric practices
Practices with three to ten locations render per-location Facebook covers with neighborhood and the location's specific therapists.
Solo SLPs in private practice
One-therapist practices render covers per service line, with focus areas and ages prominent.
Teletherapy practices
Statewide and multi-state teletherapy SLPs render covers with the served states and the supported age ranges on the image.
The bigger picture
Why speech therapy practices still need Facebook to look serious
Pediatric speech therapy is referral-driven and parent-driven, and a meaningful portion of those referrals still pass through Facebook. A pediatrician recommends a name, a parent searches that name on Facebook, and the cover image is the answer to the question 'is this a real practice that handles my kid's situation.' A generic stock cover answers that question badly. A cover that names the age range, the focus areas, and the insurance accepted answers it correctly, and the parent moves to the next step instead of asking the pediatrician for another recommendation.
The practice already has all of that data on its WordPress service pages. SleekPixel renders the cover from those pages, so the Facebook surface matches the practice's actual scope without anyone opening a design tool. Multi-location practices get per-location covers from the same template, so a parent searching the suburban office sees that office, not the downtown flagship.
Questions
Common questions about SleekPixel for speech therapist
Yes. Each location is its own post with its own fields. SleekPixel renders a cover per location post, so the suburban office and the downtown flagship each get their own.
Yes. A therapist field on the location or service post can pull the headshot and name from the therapist profile, so the cover shows who actually works at that office.
Yes. ACF repeaters, Meta Box groups, and similar field structures map onto the template. The insurance list renders as a small line or icons.
No. SleekPixel renders the image and saves it to uploads. Uploading to the Facebook page header is a manual step in the Facebook admin.
Yes. Templates can be conditional on focus area, so AAC-focused covers can use a different layout from articulation-focused covers.
Telehealth practices render covers with the served states or regions instead of a physical address. The location field stores the served area.
Yes. The same service post can render multiple formats simultaneously, including 1080x1080 Instagram tiles and a 1200x630 OG card for Google Business posts.
No. SleekPixel renders static PNG and JPG only. Facebook does support animated covers in some contexts, but they are out of scope for SleekPixel.
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