SleekView Charts for Groundhogg Zapier: Zap event dashboards
The Groundhogg Zapier extension fires Send to Zapier steps inside funnels and writes each run into the standard Groundhogg event tables. SleekView Charts reads gh_events and gh_activity, groups runs by step_id and funnel_id, and renders Zap volume, status, and trend cards on one screen.
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Reporting that uses the Groundhogg event tables
The Groundhogg Zapier extension hooks Send to Zapier steps into funnels. Each time a contact reaches that step Groundhogg writes a row into gh_events with the contact_id, funnel_id, step_id, status, and time, and the matching activity into gh_activity. The Zap target URL and any payload metadata land in gh_stepmeta against the configured step, so every dispatch leaves a structured trail in the Groundhogg schema.
The default Groundhogg reports cover funnel-level conversion rates, but the cross-cutting weekly questions live across multiple screens. "How many Zaps fired last week and how does that compare to the week before?" "Which funnels send the most events to Zapier?" "What is the failure rate trend for the customer-onboarding Zap?" Each question needs ad-hoc filters on event tables that the default UI shows as a flat list.
SleekView Charts maps the event tables to chart cards so those recurring questions live on one dashboard. A Number card counts Zapier dispatches this month, a Donut splits status across complete, waiting, skipped, and failed, a Bar ranks funnels by Zap volume, an Area plots dispatches per day across the trailing 30 days. Cards refresh as Groundhogg writes new event rows, so the board stays current without a manual rebuild between funnel changes.
Workflow
Build the Zapier dashboard in four steps
Point SleekView at gh_events
Pick a chart type per question
Set groupBy and aggregation
Save the dashboard view
Sample dashboard
Charts you can build from Groundhogg Zapier events
Zaps dispatched this month
Count
Zap status mix
Count
group by status
Top funnels sending to Zapier
Count
group by funnel_id
Daily Zap volume
Count
group by time
Comparison
Default Groundhogg reports vs SleekView Charts
Default Groundhogg event log
- Event log is a flat list with date and funnel filters, no saved overview screen
- No headline KPI for Zaps dispatched per week or month at a glance
- Failure trend for Zap steps over time is not visualised as a chart
- Per-funnel Zap volume ranking requires opening each funnel report individually
- Cross-funnel comparison of dispatch volume is not built into the default UI
SleekView Charts
-
Number card for Zaps dispatched this month from
gh_events -
Donut card splitting status from the
statuscolumn ongh_events -
Bar card ranking funnels by dispatch count, joined to
gh_funnels -
Area card plotting daily volume from the
timecolumn ongh_events - Dashboard filters scope every card to a date range or funnel without per-card config
Features
What SleekView Charts gives you for Groundhogg Zapier Integration
Dispatch volume at a glance
Number and Area cards over gh_events count Zaps dispatched this week, this month, and per day. The figures ops teams normally pull from Zapier task history sit on a single saved WordPress screen.
Failure visibility
Donut and Line cards over the status column surface failure trends the morning they start rather than the week a downstream system reports missing data. A creeping failure ratio becomes visible at a glance.
Per-funnel ranking
Horizontal Bar cards rank funnels by Zap dispatch volume so the integrations carrying the most load are obvious. Useful for budgeting Zapier task quota and spotting runaway funnels.
Audience
Who builds Groundhogg Zapier dashboards with SleekView
CRM administrators
Weekly dispatch dashboard pinned to WP Admin. Admins watch volume and failure ratio in one view and catch broken Zap targets the day they break, not after a sales rep flags missing contacts.
Support and ops
Triage view combining recent failures, top funnels, and daily volume. Support filters by funnel from a single screen instead of opening each funnel report and reading the event list.
Marketing leads
Funnel-impact dashboard pivoting dispatches by funnel_id. Marketing compares which automations push the most contacts to downstream tools and trims funnels that no longer earn their Zap quota.
The bigger picture
Why Zapier-heavy CRMs need a dashboard
Teams running Groundhogg with the Zapier extension push contacts into ad platforms, sales tools, billing systems, and onboarding flows. The integration is invisible until something breaks, and a broken Zap target is often discovered the week after a sales rep reports a customer never landed in the CRM. SleekView Charts reads the same Groundhogg event tables and turns the rows into chart cards a CRM admin can read in five seconds.
The headline KPI shows weekly dispatch volume. The Donut shows the success-to-failure mix. The Area shows the daily trend.
A failure spike that started Tuesday is on the dashboard Wednesday morning rather than three weeks later when the impact lands in revenue. The data was always there in gh_events; the dashboard makes it operational rather than buried in a flat list.
Questions
Common questions about SleekView Charts for Groundhogg Zapier Integration
No. Per-funnel conversion reports remain the right place for individual funnel analytics. SleekView Charts adds the cross-funnel weekly dashboard the default screens do not assemble. The two layers complement each other rather than competing for the same screen real estate inside WP Admin.
 Yes. The SleekView dataset filters gh_events by step_type equal to send_zapier (or whichever step type the Zapier extension registers in your version) so every card scopes cleanly to Zap dispatches. Other funnel event types stay on a separate dashboard if you want them.
 It uses the status column on gh_events, which Groundhogg sets based on the Zapier webhook response. Failed, cancelled, and skipped statuses surface on the same Donut, so any dispatch that did not land cleanly is visible without leaving WP Admin to check Zapier's task history.
 Yes. Dashboard-level filters apply to every chart card. Scope the whole dashboard to a single funnel, a tag from gh_tag_relationships, or a contact segment to see Zap activity for that audience without rebuilding cards. The same dashboard powers per-funnel views with a one-click switch.
 Yes. Aggregations run on the indexed columns Groundhogg already maintains (contact_id, funnel_id, step_id, time, status), so dashboards with tens of thousands of dispatched rows render in seconds. The Charts engine paginates and pushes filters into SQL rather than loading rows into PHP for counting.
 Yes. Each chart card exposes its underlying row set, which exports to CSV with the active filters applied. That gives ops a clean handoff to spreadsheets or BI tools for monthly board reports without round-tripping through screenshots of the Groundhogg admin.
 Skipped and failed are separate values in the gh_events status column. The status Donut shows them as distinct slices so a high skipped count (often a tag-based exclusion working as intended) is not confused with a real webhook failure that needs a fix in the funnel step configuration.
 Yes. Both the free and Pro versions of the Zapier extension write into the same gh_events and gh_activity tables. Whichever step types your install registers can be pulled into the dataset, so Pro-only triggers appear alongside the standard send_zapier rows on the same dashboard.
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