SleekView Charts for Gumroad for WordPress
Gumroad's WordPress plugin handles storefront and license verification while sales live in the Gumroad API. SleekView Charts caches that data locally and renders revenue per product, country mix, refund rate, and top-buyer KPIs on chart cards.
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Local Gumroad cache, rendered as cards
Gumroad's WordPress integration is built for the storefront side: embed products, verify licenses, deliver files. Sales records, refund history, and customer lists sit behind the Gumroad API and the seller dashboard at gumroad.com. For an author with one product, that is fine. For a seller with ten products, recurring subscribers, and a steady stream of license-key support, the lack of a WordPress-side chart layer means flipping tabs to answer questions WordPress could answer locally.
SleekView Charts uses the same local cache the SleekView table reads, populated from the Gumroad API on a schedule. Sales become a revenue area chart. Products become a horizontal bar of share. Country mix becomes a donut. Refund rate becomes a percentage KPI. License verification volume becomes a line so abuse spikes are visible against the baseline.
Writes (refund a sale, disable a license, update a customer email) stay in the table layout where row-level actions make sense. The dashboard is read-only and exists to give authors a reporting surface inside WordPress for the operational data Gumroad's seller dashboard already owns.
Workflow
How charts plug into Gumroad data
Reuse the API token
Schedule per-table refreshes
Compose the dashboard
Save and gate
Sample dashboard
Charts you can build from Gumroad data
Revenue per day
Sum(price)
group by sale_date
Sales by product
Count
group by product
Sales by country
Count
group by country
Refund rate (30d)
Average(is_refunded)
Comparison
Default Gumroad WP integration vs SleekView Charts
Default Gumroad WordPress integration
- Sales data is not surfaced in WP at all, let alone as charts
- Refund rate has no built-in KPI on the WordPress side
- Country and product mix require a CSV export from Gumroad
- License verification volume has no trend line in WP
- Customer lifetime spend has no chart layer
SleekView Charts
- Revenue per day area chart from cached sales
- Horizontal bar of sales per product
- Country mix as a donut
- Refund-rate KPI for the trailing 30 days
- Same local cache as the SleekView Gumroad table
Features
What SleekView Charts gives you for Gumroad for WordPress
Revenue trend at a glance
Area chart of revenue per day across the active product set turns weekly reconciliation into a glance. Campaign effects and launches become measurable curves.
Country and product mix
Donut of country mix and horizontal bar of product mix sit side by side. VAT planning and ad-spend allocation decisions start from the same dashboard.
Refund-rate KPI
One number for refund share in the trailing 30 days. Climbing rates trigger a product or fulfilment review before the issue compounds across the catalogue.
Audience
Who builds Gumroad charts dashboards with SleekView
Course and ebook authors
Revenue trend and country mix on one screen. Monthly reconciliation runs from the dashboard instead of three tabs across gumroad.com and a spreadsheet.
Plugin and theme sellers
License verification line chart plus refund-rate KPI. Abuse spikes and product friction surface as visible signals before the support inbox catches them.
Support and ops
Refund-rate trend gives support a single signal to watch alongside the lead and webhook health cards. Issues get raised before customers complain en masse.
The bigger picture
Why authors need a chart dashboard for Gumroad data
Gumroad's pitch is radical simplicity, and for one product that pitch holds. For three products, a recurring tier, and a steady stream of license support, the operational data spreads across the Gumroad dashboard, the WordPress plugin, and whatever spreadsheets the author keeps for reconciliation. The SleekView table closed part of that gap by caching sales, customers, and licenses into a WordPress workspace.
The chart dashboard closes the rest by giving that workspace a reporting surface. Revenue per day as a curve. Product mix as a bar.
Country mix as a donut. Refund rate as a number. License verification volume as a line.
The Gumroad dashboard still owns payouts and tax forms; WordPress finally owns the day-to-day operational view of what the catalogue is actually doing.
Questions
Common questions about SleekView Charts for Gumroad for WordPress
From the same local cache the SleekView Gumroad table reads, populated by scheduled pulls against the Gumroad API. The API token configured by the Gumroad WP plugin (or pasted manually) backs the refresh.
Refresh intervals are per-table: sales every five minutes by default, customer aggregates hourly, license verifications via webhook where available. Tighten or relax per dashboard depending on freshness needs against API rate limits.
Yes. Recurrence (monthly, quarterly, yearly, one-off) is a cached column. Scope the whole dashboard to subscription sales or to one-off purchases with a single saved filter.
Yes. Affiliate ID and discount code are cached fields on each sale, so chart cards can group by affiliate or by discount code. Useful for campaign attribution without flipping into the Gumroad reporting UI.
The dashboard is read-only. License disabling and refunds happen in the table layout, where the row-level write calls the Gumroad API endpoint. The dashboard is for the reporting view; the table is for the row-level actions.
Yes. Subscription state, cancellation date, and renewal info are cached as fields on each sale. A subscription-only chart card or a dashboard scoped to subscriptions is one saved filter on the underlying source.
Yes. Each card exports its computed series as CSV. Accountants without WordPress access get the figures they need without running the API queries themselves.
Use both. Gumroad's dashboard owns payouts, tax forms, and product configuration. SleekView Charts gives authors a reporting layer alongside the rest of their WordPress reporting, with saved filters and capability gating their team can rely on every day.
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