SleekView for Google Optimize: legacy experiment configs as tables
Google Optimize was sunset in September 2023, but many WordPress sites still carry its container snippet and per-page targeting settings in postmeta. SleekView surfaces those records so teams can audit and decommission the leftover configuration cleanly.
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Find every Google Optimize remnant on the site and retire it
Google Optimize was retired by Google in September 2023. Many WordPress sites still carry an Optimize container ID in the GA4 or analytics plugin settings, plus per-page activation flags stored in wp_postmeta (often under keys like _optimize_container or _ga_optimize_id). Some sites also stored experiment IDs in wp_options when they ran server-side variants.
The default WordPress admin gives no consolidated view of where Optimize is still configured. The container ID is buried in an analytics plugin settings panel, the per-page meta keys are invisible from the page list table, and stale wp_options entries from the previous integration persist indefinitely. Removing the dead snippet cleanly across a 1,000-page site without a structured audit is risky.
SleekView reads any wp_postmeta keys matching Optimize patterns, wp_options entries containing the container ID, and the WordPress posts that still carry per-page experiment flags. Container ID, post type, last update, and the user who set the meta key all appear in one row. Edits route through standard WordPress hooks so cache and SEO plugins react as expected when meta keys are removed.
Workflow
From scattered meta keys to a clean retirement audit
Pick the meta and options patterns
wp_postmeta for keys matching _optimize_% and _ga_optimize_%, and wp_options for keys containing the Optimize container ID.
Compose your audit columns
Save and scope per role
Edit inline or bulk update
Sample columns
A typical Google Optimize remnant audit view
meta_key, meta_value, and last updated.
wp_postmeta (key LIKE '_optimize_%' / '_ga_optimize_%') + wp_options (key LIKE '%optimize%')
| Post | Post type | Meta key | Meta value | Last updated | Status |
|---|---|---|---|---|---|
| Pricing | page | _ga_optimize_id | OPT-XXXXXXX | Jul 12 2022 | Sunset |
| Homepage | page | _optimize_container | GTM-CONT-1 | Aug 03 2022 | Sunset |
| Blog post | post | _optimize_experiment | EXP-7842 | Jun 20 2022 | Stale |
| Old landing | page | _ga_optimize_id | OPT-XXXXXXX | Sep 14 2021 | Sunset |
Comparison
Default WordPress admin vs SleekView
Default WordPress admin
- Optimize meta keys are hidden in custom fields and never appear in any list table
-
Container IDs in
wp_optionspersist after the integration plugin is removed - No way to sort posts by which still carry Optimize-related meta keys
- Removing a stale meta key across thousands of posts requires WP-CLI or SQL
- Audit logs of when each Optimize meta key was set and by whom are not exposed
SleekView
-
One grid joining posts with their Optimize-related
wp_postmetakeys - Filter by meta key pattern to find every post still carrying any Optimize artifact
-
Surface
wp_optionsentries with container IDs as a separate Settings view - Bulk delete stale meta keys after the audit, with confirmation and undo
- Export a CSV of remaining Optimize references for the analytics retirement task
Features
What SleekView gives you for Google Optimize
Find remnants across post types
SleekView scans wp_postmeta for keys matching Optimize patterns across pages, posts, custom post types, and products in one grid. No more guessing which content carries the leftover snippet.
Audit and bulk delete
Select rows in the grid and bulk delete the matching meta keys. SleekView uses standard delete_post_meta so cache plugins react, SEO plugins re-index, and undo restores the previous values.
Export a clean retirement log
Export the audit grid as CSV before and after the cleanup. Hand the artifact to the analytics team as proof that the Optimize footprint has been retired completely.
Audience
Who uses SleekView for Google Optimize
Analytics teams
Audit every Optimize artifact remaining on the site after the September 2023 sunset. Plan a clean decommission rather than leaving dead snippets in place for the next migration to inherit.
Site cleanup teams
Run the audit during a broader analytics modernization. Document what existed, what was removed, and what still references Optimize before introducing the replacement tool.
Governance teams
Confirm that no third-party container scripts are still loading on production. Filter posts by Optimize meta presence and verify the cleanup was complete before the next compliance review.
The bigger picture
Why deprecated analytics tools deserve a structured exit
Google Optimize is gone, but its footprint on WordPress sites that used it is not. Container IDs are pasted into analytics plugin settings, per-page activation meta keys are written into wp_postmeta, and historical experiment lists sit in wp_options long after the integration plugin is uninstalled. The default WordPress admin gives no way to see any of this.
The page list table does not surface meta keys, the options table is not queryable from the admin without a developer tool, and most analytics integration plugins remove their UI when uninstalled while leaving their data in place. Sites end up shipping dead snippets and reading dead meta keys for years. SleekView treats the meta and options tables as the structured data they actually are.
Optimize-related keys, the posts that carry them, the last-update timestamps, and the option entries become joinable columns. Analytics teams can plan a clean retirement, governance can verify the cleanup, and site cleanup teams can document the artifact for future audits. The result is a clean exit from a deprecated tool, which is the foundation for adopting whatever replaces it.
Questions
Common questions about SleekView for Google Optimize
Yes. Google retired Optimize on September 30 2023 and the service no longer runs experiments. The reason this view still matters is that many WordPress sites carry leftover container IDs, per-page meta keys, and option entries that need to be cleaned up as part of moving to a replacement tool.
Yes. SleekView lets you filter by meta key pattern (LIKE _optimize_% or _ga_optimize_%) across any post type, so the audit grid surfaces every page, post, or CPT that still has Optimize-related meta.
Yes. Container IDs and historical experiment registries are often stored in wp_options. SleekView includes an Options view filterable by key pattern so the cleanup covers both per-post meta and global options.
Yes. Select rows and choose Delete meta. The action calls delete_post_meta per row so cache plugins and SEO indexers receive the same hooks they would for a manual edit, with an undo window in the activity log.
No. SleekView only edits the WordPress records. Container IDs configured inside an analytics plugin's settings UI should still be removed there once the post-level audit is clean.
Yes. The grid exports to CSV with the active filters, sort order, and columns. Useful for documenting the retirement and handing the artifact to the analytics or governance team.
Yes. Each subsite's wp_postmeta and wp_options tables are scoped per blog. Network admins can audit each subsite independently or compare residual Optimize footprints across the network.
Only if a theme or plugin still reads them, which is unlikely after the September 2023 sunset. SleekView's audit grid surfaces the keys first so you can confirm none of your code depends on them before bulk deleting, and the undo log restores values if needed.
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