SleekView for WPForms Form Pages: form-page submissions as customizable tables
Form Pages turns a form into a distraction-free landing page. SleekView reads entries from wpforms_entries and the page settings from the wpforms post and surfaces per-page performance, attribution, and conversion data in one table.
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Landing-page submissions need per-page reporting
WPForms Form Pages is a Pro add-on that renders any WPForms form on a standalone, distraction-free landing page at a custom slug. Submissions land in wp_wpforms_entries like any other entry; the Form Pages settings live in postmeta on the wpforms form post (headline, sub-headline, CTA copy, theme). The default admin doesn't show the page slug or page configuration on the entry row, so per-page performance audits require manual cross-referencing.
SleekView reads wp_wpforms_entries joined with the wpforms form post and its postmeta, and surfaces the Form Pages slug, theme, and any source-tracking fields (UTM params captured by the form, referrer if stored, source URL) as columns. Filter by page slug for per-landing-page conversion reports; group by source for attribution across paid traffic; sort by date for campaign-period audits.
Inline edits route through WPForms' admin API for entry-side fields. Form Page settings themselves live on the form post and are edited through the standard form builder; SleekView is the audit and reporting layer for the resulting entries.
Workflow
From rendering trick to per-page performance table
Point at WPForms entries
wp_wpforms_entries as the source and join to wp_posts on form_id. SleekView reads the form's Form Pages settings from the form post's postmeta.
Add page + source columns
Group by page or source
Annotate leads inline
Sample columns
A typical WPForms Form Pages performance view
wpforms_entries with the form's Form Pages meta. Per-page slug visible on every row.
wp_wpforms_entries + wp_wpforms_entry_fields + wp_posts (post_type=wpforms) + wp_postmeta
| Entry | Date | Form page | Source | Lead | |
|---|---|---|---|---|---|
| #920 | Apr 24 | /spring-promo/ | google-ads | alex@studio.co | Hot |
| #919 | Apr 24 | /spring-promo/ | newsletter | ria@design.io | Warm |
| #918 | Apr 23 | /webinar-signup/ | tom@hello.dev | Hot | |
| #917 | Apr 23 | /spring-promo/ | direct | mia@brew.coop | Cold |
Comparison
Default WPForms Form Pages admin vs SleekView
Default WPForms admin
- Form Page slug lives on the form post, not on the entry row
- Per-page conversion volume requires manual cross-referencing
- UTM and referrer fields captured by the form aren't surfaced in the list view
- No cross-page report comparing conversion rates between landing pages
- Theme/headline variant performance can't be compared in the admin
SleekView
- Form Pages slug joined onto every entry row
- Per-page conversion table grouped by slug
-
UTM/referrer columns from
wpforms_entry_fieldspivoted in - Filter by source + date for paid-campaign attribution audits
- Saved views per marketing channel manager
Features
What SleekView gives you for WPForms Form Pages
Page slug per entry
Each entry's row shows which Form Pages slug it came from. Per-page conversion volume becomes a sortable column, not a manual cross-reference.
Source attribution
If the form captures UTM parameters or referrer in entry fields, SleekView pivots them in as columns. Per-source conversion comparisons happen in one filter pass, no exporters needed.
Theme variant comparison
Form Page settings (theme, headline copy) live in form-post meta. SleekView surfaces them next to entries so A/B variant performance is visible without separate tracking tools.
Audience
Who uses SleekView for WPForms Form Pages
Performance marketing
Per-landing-page conversion table by week. Compares paid traffic landing pages directly, identifies winners and laggards for budget reallocation. UTM filter for per-campaign attribution.
Growth analysts
Cross-page submission volume report. Spots which Form Page is producing leads consistently and which is dormant; surfaces stale pages that should be retired or refreshed.
Sales follow-up
Filtered to last 24 hours by landing page. Hot leads from the high-intent page get reached first; cold leads from broader awareness pages roll into a slower nurture queue.
The bigger picture
Why per-page attribution belongs in the entries table
Form Pages is a powerful add-on because it lets a form double as a landing page without a separate page builder. The trade-off is that the per-page performance data lives in two places: the entries are in wpforms_entries, the page configuration is in the form post's meta, and the source attribution is in whatever hidden fields the form was set up to capture. The default WPForms admin doesn't compose these, so per-page reporting becomes a manual job: cross-reference entry counts with form posts, pivot UTM values out of entry fields by hand, build a spreadsheet to compare conversion rates between pages.
SleekView's join across all three sources puts the report in the admin itself. Marketing sees per-page conversion volume in a sortable column. Growth analysts see source distribution per page in a single filter.
Sales filters to hot leads from the highest-intent landing page first. The data was already in the database, scattered across tables; SleekView's contribution is composing it once into the view that the marketing and sales teams actually run their week from.
Questions
Common questions about SleekView for WPForms Form Pages
Form Pages settings (slug, headline, sub-headline, CTA, theme) live in postmeta on the wpforms form post. SleekView reads the form post's meta as part of the join. Entries don't carry this data directly; they carry the form_id, and the join surfaces the page settings.
UTM parameters arrive on the landing-page URL. To make them attributable per entry, the form must capture them as hidden fields. WPForms supports this via field defaults referencing query parameters. SleekView's pivot of wpforms_entry_fields exposes those captured values as filterable, sortable columns.
If the form captures referrer to a hidden field (configured via custom code or a tracking add-on), SleekView surfaces it as a column. WPForms doesn't capture HTTP referrer by default; this is a form-setup choice. Once captured, it joins the same pivoted columns as any other entry field.
 
No. Form Pages is a rendering mechanism; submissions hit the same wp_wpforms_entries, wp_wpforms_entry_fields, and wp_wpforms_entry_meta tables as inline-form submissions. The only Form-Pages-specific data is on the form post, in the page settings postmeta.
If you've created two Form Pages (two different forms with different slugs and copy), each entry's form_id identifies which one was submitted. SleekView's grouping on form_id with a custom variant-label column shows side-by-side conversion. WPForms doesn't have native A/B testing; the comparison happens at the entry-aggregation level via SleekView.
 Conversational Forms is a rendering add-on like Form Pages; submissions still land in the same entry tables. SleekView's view works the same; if both Form Pages and Conversational Forms are active on different forms, a single SleekView can show entries from both with a rendering-mode column indicating which add-on rendered each.
 
Yes. Add a SleekView-managed lead-status column ("Hot", "Warm", "Cold", "Disqualified") and edit cells inline. Writes go to wp_wpforms_entry_meta with audit logging. Bulk updates iterate via the WPForms admin API so registered hooks fire normally.
wpforms_entries filters on form_id are indexed; the per-page count is fast even with millions of rows. The Form-Pages slug join is a single lookup against the form post. SleekView's per-page report is real-time; no separate aggregation table or scheduled rebuild is involved.
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