Fathom stores tracking data on its own infrastructure, not in your WordPress database. The WordPress plugin embeds the tracking script and surfaces some widgets. Detailed reports stay in the Fathom dashboard. SleekAI talks to Fathom through the official Stats API rather than scraping the dashboard or reaching for hidden tables.

Yes. Generate a token in your Fathom account under Account, API, and copy the Entity ID for the site you want to query. Paste both into the SleekAI data source wizard. The token is stored as an option and only used server-side, never exposed to the chat client or to the AI provider.

Yes. Fathom returns pageviews by pathname, and SleekAI joins those pathnames to wp_posts on slug. The bot can answer how the post published this morning is performing, which post had the most uniques today, and which author's pieces dominated the last week.

Yes. The Stats API exposes events with their codes and counts. Map the events you care about, like newsletter_signup or pricing_click, into variables. The bot can then report counts and crude conversion rates against current session totals from the same API.

Yes. Display conditions on user role, logged-in state, post type, and URL path are part of every chatbot. Most teams set the analytics bot to administrator and editor only, with a URL rule scoping it to WP Admin so visitors and subscribers never see the trigger.

The token is stored as a WordPress option using the standard options API, the same way other plugins keep credentials. It never leaves the server toward the chat client or the AI provider. Only the resolved variable values pass to the model when the chatbot runs.

The Fathom Stats API has documented limits. SleekAI caches variable values for a configurable duration so the bot does not call the API on every chat turn. For a busy team, a five to fifteen minute cache is usually a comfortable balance between freshness and quota.

Mid-tier models like GPT-4o mini, Claude Haiku, or Gemini Flash handle date math, ranking, and event arithmetic comfortably. A stronger model is only worth the cost if you ask the bot to interpret the numbers and suggest editorial or campaign next steps.