SleekView Charts for Groundhogg Mailgun: send and engagement dashboards
Groundhogg with the Mailgun integration routes broadcasts and funnel emails through Mailgun and writes each send, open, click, and bounce into the standard Groundhogg log and activity tables. SleekView Charts reads gh_email_log and gh_activity, groups events by status and date, and renders deliverability cards on one screen.
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Reporting that uses Groundhogg's email tables
The Groundhogg Mailgun extension swaps the WordPress mail transport so every email a funnel or broadcast triggers goes through Mailgun. Groundhogg still writes the same internal records: gh_email_log for each send with contact_id, email_id, status, error, and date_sent, and gh_activity for the downstream events (opened, clicked, bounced, complained, unsubscribed) keyed by activity_type and timestamp.
The default screens cover per-broadcast open and click rates, but the cross-cutting weekly deliverability questions live across multiple pages. "How many emails did Mailgun send last week, and how does that compare to the week before?" "What is the bounce trend across the last 90 days?" "Which broadcasts drove the most complaints?" These need ad-hoc filters on the log and activity tables, not a saved dashboard the team checks Monday morning before the next send.
SleekView Charts reads the Groundhogg log and activity tables and turns the rows into chart cards. A Number card for emails sent this month, a Donut for status, a Bar for the top broadcasts by bounce count, an Area for daily send volume. Cards refresh as Mailgun events stream into Groundhogg, so a deliverability spike shows up on the dashboard the morning it happens rather than the week the support ticket lands.
Workflow
Build the Mailgun dashboard in four steps
Point SleekView at gh_email_log
Pick a chart type per question
Set groupBy and date filters
Save the dashboard view
Sample dashboard
Charts you can build from Groundhogg Mailgun data
Emails sent this month
Count
Send status mix
Count
group by status
Top broadcasts by opens
Count
group by email_id
Daily send volume
Count
group by date_sent
Comparison
Default Groundhogg Mailgun screens vs SleekView Charts
Default Groundhogg email reports
- Email log is a flat list with date and status filters, no saved overview screen
- No headline KPI showing sends per week or month at a glance
- Bounce and complaint trends over time are not visualised as charts
- Top broadcasts by open or click volume are not ranked in a single view
- Cross-broadcast deliverability comparison is not built into the default UI
SleekView Charts
-
Number card for sends this month from
gh_email_logwith prior month for context -
Donut card splitting sent vs failed vs bounced from the
statuscolumn -
Bar card ranking broadcasts by opens from
gh_activity, joined togh_broadcasts -
Area card plotting daily send volume from the
date_sentcolumn - Filters scope every card to a broadcast, segment, or date range in one click
Features
What SleekView Charts gives you for Groundhogg Mailgun
Headline sending KPIs
Number cards count emails sent today, this week, and this month straight from gh_email_log. The figures CRM admins normally rebuild from Mailgun's dashboard sit on a saved screen inside WordPress.
Bounce and complaint visibility
Donut and Line cards over the status column and gh_activity surface bounce and complaint trends the morning they start. A creeping bounce ratio becomes visible at a glance instead of after a Mailgun warning email.
Engagement trends
Area and Line cards over open and click events in gh_activity show how engagement decays across send cohorts. Useful for spotting list fatigue and content drift over the last 30, 60, or 90 days of broadcasts.
Audience
Who builds Groundhogg Mailgun dashboards with SleekView
Email marketers
Pre-send dashboard pulling status mix, top broadcasts by opens, and last-30-day volume onto one screen. The same view doubles as the Monday morning post-mortem for the previous week's broadcasts.
Deliverability ops
Bounce and complaint dashboard tracking failures as a trend line. Spot deliverability erosion the week it starts, not the month after Mailgun escalates a reputation warning that surprises everyone.
Growth leads
Engagement attribution view pivoting opens and clicks by broadcast and segment. Growth leads compare which campaign types and audiences drive sustained engagement and tighten the broadcast cadence accordingly.
The bigger picture
Why Mailgun-heavy Groundhogg sites need a dashboard
Outgoing email through Mailgun is fast and reliable until something starts trending the wrong way, and a creeping bounce rate is often invisible until Mailgun sends a warning email about reputation impact. Groundhogg writes every send and every event into its own log and activity tables, but the default UI presents that data as a flat list rather than as a saved dashboard. SleekView Charts reads the same tables and turns the rows into chart cards a CRM admin can read in five seconds.
The headline KPI shows weekly send volume. The Donut shows the deliverability mix. The Area shows the daily trend.
A bounce spike that started Tuesday is on the dashboard Wednesday morning rather than three weeks later when the impact lands in opens and clicks. The data was already there in gh_email_log; the dashboard makes it operational.
Questions
Common questions about SleekView Charts for Groundhogg Mailgun
The Mailgun extension itself handles writing send rows to gh_email_log. Engagement events (opens, clicks, bounces, complaints) land in gh_activity when the Mailgun webhook is configured to call back to your Groundhogg endpoint. Once that webhook is set up, both tables stay in sync without further configuration.
Yes. gh_email_log carries the email type alongside the email_id, and broadcasts link cleanly to gh_broadcasts. Filter the dataset to email_type equal to broadcast (or the equivalent value your install uses) so the cards exclude funnel and one-off transactional sends from broadcast-only dashboards.
Yes. Opens, clicks, bounces, complaints, and unsubscribes land in gh_activity with distinct activity_type values. Build separate Area cards per event type so opens-over-time and bounces-over-time sit side by side on the dashboard for the same 30 or 90 day window without any custom SQL.
Yes. Dashboard-level filters apply to every chart card. Join the dataset to gh_tag_relationships and scope the whole dashboard to a single tag (Pro list, VIP cohort, customer segment) so every chart on the page reflects that audience without per-card configuration work.
Yes. Aggregations run on the indexed columns Groundhogg already maintains (contact_id, email_id, status, date_sent, timestamp), so charts over hundreds of thousands of email events render in seconds. The engine paginates and pushes filters into SQL rather than loading rows into PHP for counting.
Yes. Each chart card exposes its underlying row set, which exports to CSV with the active filters applied. Marketing and deliverability ops can hand the export to spreadsheets or ad platforms without recreating the chart from screenshots when monthly reporting rolls around.
gh_activity tags bounce events with a sub-type where Mailgun provides it. The dataset exposes that as a column so a Donut can split hard from soft, and a separate Line card can chart only hard bounces over time. Hard bounce trends are usually the meaningful deliverability signal.
Yes. Funnel-triggered emails write into gh_email_log the same way broadcasts do, with the funnel_id and step_id linked. Build a per-funnel deliverability card by grouping the dataset by funnel_id to see which automations are driving complaint spikes or unusual open behaviour.
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