AI Chatbot for PPC Agencies
Qualify ad spend, channel mix, and conversion goals before the discovery call. SleekAI reads your services, your account audits, and your case studies so paid-media prospects get a real answer. Bring your own OpenAI, Anthropic, Google, or OpenRouter key.
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Paid-media buyers care about spend management, not pretty case studies
A direct-to-consumer brand running $80k a month on Meta and Google lands on a PPC agency site looking for help with CAC creep. Most agency sites list 'Google Ads', 'Meta Ads', 'TikTok Ads', and 'Account Audits' in identical cards and ask the brand to book a call. The brand wants to know whether the agency has managed comparable spend in their category, what the fee structure looks like at $80k/month, and how the audit-to-retainer transition works. SleekAI reads the actual service tiers, the fee model (flat fee, percentage of spend, or hybrid), and the case studies with spend ranges, so the brand gets a real answer instead of a calendar link.
The fee-structure conversation is where PPC agencies lose deals. Brands have strong opinions about percentage-of-spend models (they distort incentives at scale), flat-fee models (predictable but expensive at low spend), and hybrid models (most common but hard to compare). SleekAI reads the agency's published fee model and explains it in one sentence: 'flat fee $6,500/mo up to $50k spend, then 8 percent of incremental spend above that, capped at $12k/mo'. Brands evaluating three agencies can compare in chat instead of three rounds of emailed proposals.
The audit-to-retainer flow is the third conversation worth running well. Most PPC engagements start with a paid account audit, which is both a sales tool and a real piece of work. The bot can explain the audit deliverable, the typical findings (creative fatigue, attribution gaps, conversion-tracking issues), the fee, and the timeline. Brands that buy the audit and then convert to retainer become the agency's most loyal accounts, and a bot that runs the audit conversation cleanly recovers real conversion rate at the top of the funnel.
Workflow
How SleekAI qualifies paid-media prospects
Ground in your fee model
Capture the account shape
Triage to audit or retainer
Match the channel specialist
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Comparison
Generic chatbot vs SleekAI for PPC agencies
Generic chatbot
- Cannot explain the agency's fee model at the prospect's spend
- Misses creative, attribution, and tracking issues by channel
- Skips channel-mix and conversion-goal questions
- Cannot surface case studies by spend range and category
- Routes serious brands to a generic intake form
SleekAI chatbot
- Quotes flat-fee and hybrid models from your published page
- Reads case studies with spend range, channel, and CAC outcome
- Captures monthly spend, channel mix, and biggest CAC issue
- Explains audit-to-retainer flow from your service page
- Routes Meta, Google, TikTok, and Amazon work to channel specialists
Features
What SleekAI gives you for PPC agencies
Spend-aware quoting
Reads the fee model from your page and computes the actual monthly cost at the prospect's spend. Brands see real numbers instead of 'starting at' that doesn't survive a follow-up.
Audit-to-retainer flow
Explains the paid audit, the typical findings, the deliverable, and the conversion to retainer. Brands buying the audit become the agency's stickiest accounts.
Channel-mix routing
Meta-heavy, Google-heavy, TikTok, Amazon, and full-funnel each route to the channel specialist on the team. The scoping call starts with the right person on the line.
Use cases
Where PPC agencies use SleekAI
Audit triage
Brands at $30k+ monthly spend often buy a paid account audit before a retainer. The bot scopes the audit and explains the typical findings before the call.
Spend qualification
Below-floor prospects get a self-serve resource. Above-floor prospects get the audit conversation. Right-fit prospects book the retainer scope directly.
Channel specialist routing
Meta, Google, TikTok, and Amazon each get a different specialist. The bot routes the prospect to the right one based on channel mix and conversion goal.
The bigger picture
Why PPC intake belongs upstream of the calendar
PPC agencies have one of the most structured intake conversations in marketing services. Monthly spend, channel mix, conversion goal, current CAC issue, and target customer profile together determine 80 percent of the engagement scope, and the questions are the same every time. A bot that runs that conversation consistently captures the brand's situation in a clean record before any partner time is committed.
The fee-structure piece is unusual to other service businesses because PPC brands compare fee models the way SaaS buyers compare pricing tiers. Flat-fee agencies, percentage-of-spend agencies, and hybrid agencies all serve different brand profiles, and a bot that explains the agency's model clearly in one chat exchange wins more deals than three rounds of proposal emails. Brands at low spend prefer flat fees because they avoid agency-incentive distortion at scale; brands at high spend prefer hybrid with caps because flat fees become expensive past a certain point; brands in fast-growth mode prefer percentage because the agency's incentives align with scaling.
A bot that explains the agency's choice and computes the cost at the prospect's spend resolves the question in chat, which keeps the proposal cycle short. The audit-to-retainer flow is the third multiplier. Most PPC retainers start with a paid account audit, which is both a sales tool and a real piece of work that brands often pay for even when they do not convert to retainer.
A bot that runs the audit conversation cleanly, surfaces the typical findings, explains the conversion path, and books the audit at the moment of interest recovers real conversion rate at the top of the funnel. The conversation logs also reveal which channels and which CAC issues are most common in the agency's inbound, which informs which case studies to produce and which channel specialists to hire next.
Questions
Common questions about SleekAI for PPC agencies
Yes. Add your fee structure as a pricing page (flat-fee tier, percentage-of-spend tier, hybrid model, performance bonus) and the bot reads it as context. At the prospect's spend, the bot computes the actual monthly cost rather than quoting a 'starting at' number. Brands evaluating three agencies can compare apples-to-apples in chat instead of running three rounds of proposal emails. When the fee model changes, you edit the page once and every future conversation reflects it.
 The audit gets its own service page with deliverables, fee, timeline, and typical findings. The bot reads it and explains the audit when the prospect describes account-health issues (CAC creep, attribution gaps, creative fatigue, scaling plateaus). The bot also explains the audit-to-retainer transition: how findings translate into retainer scope, what the typical audit-to-retainer conversion rate is for the agency, and what the prospect can decide at the end of the audit (continue with the agency, take the recommendations to a different team, or keep status quo).
 Yes, when case studies live as a custom post type with spend-range, channel, and category metadata. The bot reads the directory and surfaces the closest match at the moment of doubt. A D2C apparel brand at $80k/month gets the D2C apparel case in the $50-100k range, not the SaaS case at $30k or the enterprise case at $400k. The bot also references the outcome (CAC change, ROAS change, scale achieved) in one sentence rather than dumping the full case study.
 Yes. Meta, Google, TikTok, LinkedIn, Amazon, and YouTube each have different account-health questions and different specialists on most agency teams. The bot captures channel mix as part of the early qualifying conversation and routes to the specialist whose channel matches. For agencies that focus on one channel (Meta-only or Google-only specialists), the bot can decline channels outside scope and refer prospects to partner agencies, which preserves the relationship for related work.
 SleekAI logs conversations in WordPress and pushes the transcript and contact details into HubSpot, Pipedrive, or Salesforce via Zapier or webhook on the conversation-saved event. It does not connect directly to Meta or Google Ads APIs (which would not be the right pattern at intake-time anyway). The conversation summary plus qualifying answers (spend, channels, conversion goal, current CAC issue) end up as a fully-shaped lead record so the partner sees context before the call.
 Attribution conversations are most of the inbound for D2C PPC agencies in 2026. The bot can explain how the agency handles iOS 14 attribution gaps (server-side conversion APIs, modeled conversions, GA4 plus channel-side reporting), how it handles post-cookie measurement (incrementality testing, MMM lite, geo experiments), and what the audit covers on tracking. Those answers come from your published methodology pages, not the model's general opinions, which keeps the bot consistent with what the team actually delivers.
 Yes, when you have an Amazon Ads service page. Amazon advertising has different inputs from Meta or Google: Sponsored Products versus Sponsored Brands versus Sponsored Display, ACOS and TACOS targets, brand-protection campaigns, and the Amazon DSP versus Amazon Ads console split. The bot captures Amazon-specific qualifying questions (current ACOS, category, brand-registry status, DSP eligibility) and routes to an Amazon specialist on the team. For agencies that do not offer Amazon, the bot can refer prospects to a partner.
 Yes, when you tell it your floors. If your floor is $30k/month spend and a prospect describes $5k spend, the bot says so politely and points them to a self-serve learning resource, a recorded webinar, or a freelance-friendly partner network. The prospect leaves with a useful next step instead of a wasted hour, and the agency's partner calendar stays focused on engagements that match the team's actual sweet spot.
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