Independent Analytics keeps everything inside WordPress on purpose. Sessions land in the wp_ia_visitors table, individual page views in wp_ia_views, and campaign metadata in wp_ia_campaigns. Each row on the visitors table carries a session start time, a referrer, a device class, a country code from the IP lookup, and counters for page views and goal hits. The default admin screen renders this as a long table per report, which is great for reviewing weekly trends and very rough for real-time triage during a launch.

SleekView Kanban reads the same wp_ia_visitors rows the plugin already uses for its dashboard panels. Pick a derived session_state field that buckets visits by view count, time since first hit, and goal completion and every row becomes a card grouped under Active, Returning, Engaged, or Bounced. Card fronts show the landing URL, the UTM source pulled from wp_ia_campaigns, the country code, and the time since the last view so a campaign lead can scan incoming traffic without leaving the board.

Dragging a card between columns updates the visit row through the Independent Analytics REST endpoints. The plugin's bot filters keep running, goal counters stay accurate, and any subscriber to the ia_after_visit_save action continues to fire as the row updates. A move from Bounced to Engaged does not skew the underlying numbers in the weekly report because the move writes a separate review tag, not a fake view event.

Independent Analytics exists because teams want their visitor data inside WordPress rather than in a third-party warehouse. That decision pays off only if the team actually looks at the data, and the default reports panel is built for trend review, not live workflow. Most marketing leads still end up exporting CSVs for the launch day standup and pivoting in a spreadsheet that nobody updates the next day.

The spreadsheets go stale, the WordPress data stays accurate, and the two views slowly drift apart. A kanban view that reads and writes the same rows Independent Analytics already maintains keeps the campaign lead's mental model and the plugin's source data in sync. Active visits surface while they are still active.

Bounced cards prompt copy fixes during the launch window. Engaged cards become the seed list for the next round of internal links and outreach, all without leaving the WordPress admin.