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✨ New Plugin Alert ✨ SleekRank is now available with €50 launch discount
✨ New Plugin Alert ✨ SleekRank is now available with €50 launch discount
✨ New Plugin Alert ✨ SleekRank is now available with €50 launch discount
✨ New Plugin Alert ✨ SleekRank is now available with €50 launch discount
✨ New Plugin Alert ✨ SleekRank is now available with €50 launch discount
✨ New Plugin Alert ✨ SleekRank is now available with €50 launch discount
✨ New Plugin Alert ✨ SleekRank is now available with €50 launch discount
✨ New Plugin Alert ✨ SleekRank is now available with €50 launch discount

AI Chatbot for 401(k) Advisors

Explain 3(21) and 3(38) fiduciary services, fee structures, and recordkeeper transitions to plan sponsors, while every advice-shaped question routes to a credentialed advisor. Bring your own OpenAI, Anthropic, Google, or OpenRouter key.

♾️ Lifetime License available

SleekAI chatbot for 401(k) advisors

Plan sponsors do not know the difference between 3(21) and 3(38)

401(k) advisory is sold to plan sponsors, not to participants, and the buying journey is dominated by a handful of technical distinctions that the average HR director does not arrive understanding. ERISA 3(21) versus 3(38). Plan-asset versus per-participant fees. Recordkeeper bundled versus open-architecture. Auto-enrollment defaults. Safe-harbor designs. SleekAI runs that first conversation on your site cleanly, using your own service descriptions, your own fee schedule, and your own ERISA-aware language as the source of truth.

The compliance posture is built into the system prompt. The bot is configured to describe your firm's services and explain ERISA terms at a general-education level without recommending a specific fund lineup, projecting a particular participant's outcome, or opining on a sponsor's specific plan design. When the question is advice-shaped, the bot describes what is covered in your service offering and defers the specifics to a credentialed advisor. When the question is about fees or conflicts, the bot surfaces your ADV Part 2A and Form CRS automatically.

SleekAI is reading your service pages, fiduciary explainers, fee schedule, and case studies from WordPress and passing them into the model context. The bot quotes the same numbers your engagement letter does, describes the same fiduciary scope your service agreement does, and uses the same disclosure language your ADV does, so the sponsor sees consistent answers regardless of which page they landed on.

Workflow

How SleekAI handles 401(k) sponsor intake

1

Ground the bot in your ERISA language

SleekAI reads your fiduciary-scope explainer, fee schedule, RFP process, and case studies from WordPress so the bot uses your firm's own language on every conversation.
2

Configure the no-advice prompt

The system prompt instructs the bot to share general ERISA education only and defer every fund-lineup or recordkeeper-fit decision to a credentialed advisor at your firm.
3

Qualify the sponsor

Capture plan size, current recordkeeper, asset balance, and pain points before the calendar opens, so the ERISA team only meets sponsors who fit the firm's plan-size profile.
4

Hand off to your scheduler

When intent is high and the fit is real, the bot collects email and books into Calendly or HubSpot with the conversation summary so the advisor walks into the meeting already informed.

Try it now

A typical 401(k) sponsor conversation

An HR director at a 120-employee company comparing 401(k) advisors.

Comparison

Generic chatbot vs SleekAI for 401(k) advisors

Generic chatbot

  • Confuses 3(21) and 3(38) fiduciary scope
  • Doesn't know your fee model or service tiers
  • Recommends specific funds or recordkeepers
  • Misses ADV Part 2A and Form CRS disclosures
  • Loses transcripts so the advisor walks in cold

SleekAI chatbot

  • Explains 3(21) and 3(38) accurately using your ERISA language
  • Reads your service tiers and fee schedule from WordPress
  • Frames every reply as general information, never advice
  • Surfaces ADV Part 2A and Form CRS on fee questions
  • Hands a clean transcript to Calendly or HubSpot on booking

Features

What SleekAI gives you for 401(k) advisors

ERISA-aware framing

The system prompt is configured around your ERISA service descriptions. The bot explains 3(21) and 3(38) accurately and never recommends a specific fund, glide path, or recordkeeper.

Sponsor-shaped responses

The bot is grounded in the sponsor buying journey, fiduciary scope, fee benchmarking, committee meetings, recordkeeper transitions, rather than participant-side education questions.

Automatic disclosures

On every fee or conflict question, the bot links Form ADV Part 2A, Part 2B, and Form CRS proactively, mirroring the disclosure flow a careful intake coordinator would follow with a sponsor.

Use cases

Where 401(k) advisors use SleekAI

Fiduciary education

Explain 3(21) versus 3(38), why most mid-sized plans pick 3(38), and how the fiduciary scope shows up in the service agreement, using your own ERISA-aware language as the source.

Sponsor qualification

Capture plan size, current recordkeeper, asset balance, and pain points before the calendar opens, so the ERISA team only meets sponsors who actually fit the firm's plan-size profile.

Discovery booking

Qualified sponsors flow into Calendly or HubSpot with the full conversation summary attached, so the advisor walks into the meeting already knowing the plan shape and the open questions.

The bigger picture

Why 401(k) advisory needs a sponsor-shaped chatbot

401(k) advisory has a sales motion unlike almost any other corner of wealth management. The buyer is an HR director or a CFO, not an end investor; the decision is approved by a committee under ERISA fiduciary duty; the fee is paid by the plan rather than the participant in most structures; and the work itself is regulated under a body of law that is dense, technical, and unforgiving. A generic chatbot is almost uniquely unsuited to that sales motion.

It does not know the difference between 3(21) and 3(38) reliably. It does not understand that recommending a specific fund or glide path is a fiduciary act that requires authority the chatbot does not have. It is happy to compare your service to a competing advisor's in language that violates the SEC's Marketing Rule.

None of those failures are catastrophic individually, but they accumulate into a chat layer that the ERISA team will never feel comfortable sending real sponsors to. SleekAI is built around the assumption that the value of a chatbot on a 401(k) advisor site is split between two jobs. The first job is to be maximally useful on the educational questions: what 3(21) and 3(38) mean in practice, how fee benchmarking actually works, what a recordkeeper RFP includes, what committee meetings cover.

Those are the questions a curious sponsor actually has, and they are the questions a chatbot reading your live service pages can answer accurately and consistently. The second job is to refuse the advice-shaped questions cleanly, framing the answer as general information and routing the sponsor to your ERISA team with the conversation summary attached. The combination of accurate education and consistent compliance-shaped refusals is what makes a guardrailed bot a better fit for a 401(k) advisor site than a generic one, and the system-prompt configuration in SleekAI is built to enforce that combination on every single conversation.

Questions

Common questions about SleekAI for 401(k) advisors

No. SleekAI's system prompt is configured to describe your firm's services and explain ERISA terms at a general-education level without recommending a specific fund, glide path, or target-date series. Lineup decisions are made by your investment committee or, under 3(38), by your firm under fiduciary authority, neither of which is something a chatbot should weigh in on. Advice-shaped questions get routed to a credentialed advisor with the conversation summary attached and visible on every log.

 

Yes. Add your fiduciary-scope explainer as a page or PDF, and SleekAI reads it through your WordPress structure. The bot describes 3(21) as a co-fiduciary advisory role where the committee retains lineup decisions, and 3(38) as a full-discretion investment manager role that shifts lineup liability. It uses your own service language rather than a generic ERISA summary, which matters because firms describe these services differently in practice.

 

Yes, at the level of describing what your firm covers during a recordkeeper search and transition: RFP, benchmarking, fee analysis, conversion timeline, blackout period management, and participant communication. It does not recommend a specific recordkeeper for a specific plan, that is a fit question that depends on plan size, payroll, and pricing, and it is one your team handles in the benchmarking engagement.

 

Yes. Upload ADV Part 2A, Part 2B, and Form CRS as PDFs or pages, and SleekAI links them automatically when sponsors ask about fees, conflicts, or how your firm operates. Form 5500 references can be added the same way for educational purposes. Many 401(k) advisors configure the bot to surface ADV proactively at the end of any fee discussion, mirroring the disclosure flow of a careful intake coordinator.

 

Logs live in your WordPress database with model name, token usage, and page URL captured per session. Most 401(k) advisors export them to their CRM or to a compliance archive like Smarsh or Global Relay on a recurring schedule via webhook so chat lives in the same archive as email and sponsor correspondence. You control retention, admin visibility, and whether summaries get emailed to the advisor after each session.

 

Yes. SleekAI supports multibot deployment with 28 plus display conditions: post type, taxonomy term, user role, logged-in state, URL pattern. A small-plan bot can run on the small-plan landing pages, a separate bot on the mid-market pages, and a different bot on the large-plan pages. Each bot has its own system prompt, knowledge sources, and disclosures, so the framing matches the plan-size segment the sponsor is researching.

 

It can be configured to, or to decline politely and route participants to the recordkeeper's own help center. Most advisor sites prefer the second approach because participant questions, hardship withdrawals, loan rules, beneficiary changes, are handled by the recordkeeper and routing them through the advisor adds latency. The system prompt and display conditions make the routing explicit so participants do not end up in a sponsor-shaped conversation.

 

Claude Sonnet and GPT-4o both follow the no-specific-recommendation prompt reliably and produce accurate ERISA language, which matters because the cost of a wrong answer in this category is a sponsor walking away with bad information about fiduciary scope. Smaller or older models tend to conflate 3(21) and 3(38) under pressure. SleekAI is bring-your-own-key for OpenAI, Anthropic, Google, or OpenRouter.

 

Pricing

More than 1000+
happy customers

Explore our flexible licensing options tailored to your needs. Upgrade your license anytime to access more features, or opt for a lifetime license for ongoing value, including lifetime updates and lifetime support. Our hassle-free upgrade process ensures that our platform can grow with you, starting from whichever plan you choose.

Starter

€79

EUR

per year

  • 3 websites
  • 1 year of updates
  • 1 year of support

Pro

€149

EUR

per year

  • Unlimited websites
  • 1 year of updates
  • 1 year of support

Lifetime ♾️

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€249

EUR

once

  • Unlimited websites
  • Lifetime updates
  • Lifetime support

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