Groundhogg Pro stores contacts in wp_gh_contacts with an optin_status column that takes values like confirmed, unconfirmed, unsubscribed, bounced, complained, and spam. Tags drive nearly every funnel in Groundhogg, so a typical lifecycle is encoded as a series of tags like cold, warm, hot, customer. The standard admin view shows a contact list with filters but never gives you a board for the funnel.

SleekView Kanban reads wp_gh_contacts directly. For a deliverability board, group by optin_status. For a lifecycle board, mark a set of Groundhogg tags as a pipeline, like cold, warm, hot, customer, and SleekView builds one column per tag. For an audience board, group by any custom meta field. Card fronts show email, full name, primary tag, last activity, and any custom field you flag for display on the board.

Drop a contact from Warm to Hot and SleekView calls the Groundhogg Pro API to remove the old pipeline tag and apply the new one. Groundhogg sees a normal tag change and runs the same funnel triggers it would run on any other tag edit. The board does not bypass Groundhogg, it just gives the funnel a visual interface that the contact list never could on its own.

Groundhogg leans on two primitives that are pipelines in disguise. Optin status, which describes the deliverability state of a contact, and tags, which describe everything else about a contact in a way that funnels can react to. Almost every Groundhogg funnel listens on tag added or tag removed.

So lifecycle, source, behavior, and segment all get encoded as tags. The list view shows one tag pill per contact and lets you filter by tag, which works for finding people but does not show you the shape of a funnel across the whole audience. A kanban board does.

The columns are the tags in your pipeline order, the cards are the contacts, and dragging swaps tags through the Groundhogg API. Funnels see the swap as a normal tag change and react exactly the way you designed them to. The board does not change how Groundhogg works.

It just gives the funnel data model a visual interface that matches the way marketers and customer success teams already think about audiences, without forcing anyone to manage tags one contact at a time.