If IELTS Academic, IELTS General, TOEFL iBT, Cambridge B2 First, or C1 Advanced prep is on a WordPress page, the bot reads the schedule, frequency, and intensity. It also matches the exam date to the right cohort, so a prospect with IELTS in eight weeks gets routed to the intensive rather than the standard 12-week course. The bot quotes only what you publish, which is what you want for accuracy.

Yes for the published rules. The bot quotes I-20 issuance steps for SEVP-certified IEPs, CoE for Australian CRICOS programmes, Student Route requirements for UK courses, and ILEP rules for Ireland based on whatever you have documented. It does not give visa advice and will route complex cases (refusals, re-applications, visa-status changes) to your admissions team. Keep your visa pages current and the bot stays current.

Yes. Any language the underlying LLM supports. OpenAI, Anthropic, and Google models cover 50+ languages including Spanish, Arabic, Mandarin, Portuguese, French, Vietnamese, Turkish, Russian, and Japanese at native quality. For others, test the bot's output against a teacher's read before launching. The default behaviour is to answer in the language the prospect writes in, which signals immediately that your school serves an international audience.

For self-placement at A1 to B1 it matches teacher-placed students more than 80% of the time when prompts are tuned. Above B2, accuracy drops because the diagnostic gets harder to automate. The placement test or trial class confirms the level in either case, and the placement log lets you measure drift and improve the prompt over the first quarter. Most schools tune the prompt once a month for the first three months.

Yes. Multibot lets you run one bot on adult IELTS and TOEFL pages and another on junior summer-camp and Cambridge Young Learners pages, each with its own tone, source pages, and exam-prep specialisation. Conversation logs stay separate per bot, which makes it easier to review junior enquiries (often parent-driven, often with sibling questions) without filtering. Most schools run two to four bots.

Yes. Hand off to your admissions form, Calendly, Acuity, or LMS via deep link or webhook. The bot collects the preferred slot, level, and exam goal in conversation, then either passes the prospect to your form with fields pre-filled or fires a webhook that creates the application server-side. Most schools use webhooks for visa-aligned programmes (because the admissions step is heavier) and deep links for part-time tracks.

Yes, and that is the right pattern for B1 and above. Configure the prompt to ask the diagnostic questions in English and rate the prospect's responses on grammar, vocabulary, and tone. The bot then recommends a level based on how the prospect handles the language, not how confidently they describe their own level, which is where most self-placements break down. Below A2, the bot switches to the prospect's first language.

Logs stay in your WordPress database. Bring-your-own-key sends prompts directly to OpenAI, Anthropic, Google, or OpenRouter with no third-party processor in between. That matters when proof-of-funds, passport copies, or visa-status questions are part of the conversation. The plugin does not add a new vendor to your data path. Apply your existing WordPress access controls and retention rules to the logs, and redact sensitive fields after admissions is complete.